Which yield and pricing techniques are best applied for Spa Revenue Management in your hotel ? http://t.co/vQmzISci #revenuemanagement
Order Takers vs. Personalized Sales. How Effective is Your Hotel Selling over the Phone?
There are no translations available.
Do you know what the conversion % is of your hotel's reservations department? We seem to put a lot of focus on our website conversion statistics, but how many calls are we actually converting in to bookings. Phone sales is a very important direct sales channel for hotels, consumers are making the effort to contact you directly, and should be easy to convert. Why is it though that many hotels have such a poor sales process? Is hotel management not on the ball ?
2012 Hotel Industry Outlook : A Distribution Shuffle
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Yes 2012 will be all about distribution in the hotel industry. There are some major developments that demand attention of hoteliers in order to stay in control of the market mix and distribution cost. Here some of the hot topics of next year: Google Hotel Finder, Meta-Search and Rate Parity, OTA Commission Levels, Direct Sales …
09
Feb
Hotel Brand Hijacking by OTA, it should be banned …
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If OTA claim to bring incremental business, why do they advertise on hotel brand names? Shouldn’t they focus on destination searches instead? It seems the larger chains have convinced the OTA to refrain from this practice. However to independent hotels or hotel management groups they are not showing much consideration. This SEM hijacking or brand keyword robbery needs to stop.28
Ene
a Year of Flash Sales and Price Wars in Hotels
There are no translations available.
2011 will become the year of flash sales in travel. But not the way you think. Of course websites like SniqueAway, Group, VoyagePrive and Jetsetter will catch on. But after a while hoteliers will figure out these websites will only erode their value proposition and average room rate even further than OTA’s have done supposedly in the past. No flash sales will take a different route in hotel marketing.20
Dic
How to Distribute your Hotel Online to Capture Groups
There are no translations available.
We should not stop at building our group demand calendar and pricing strategy. Nor should we depend on our conventional sales manager to fill our meeting space and bring groups to fully fill the hotel at all times. Hotel revenue managers should embrace online distribution and hotel internet marketing beyond transient room sales. There are a lot of online travel agencies that target groups ....