Hotel Marketing Blog

Hotel Marketing Tips & Ideas by XOTELS

Discover XOTELS‘ Hotel Marketing Blog with innovative marketing strategies, industry trends, and expert insights to elevate your hotel’s visibility and guest engagement.

Hotel Budget Plan: Are you Ready for 2024?

By |Hotel Management Blog, Hotel Marketing Blog|

Hotel Budget Plan: Are you Ready for 2024?

No time to lose, next year is almost here. And a good plan isn’t made overnight. How far are you with your targets, budget, and plan of attack for next year? What REVPAR and GOPPAR do you need to achieve? Is your plan for next year complete, and does it describe all actions in detail? Does everyone on the team know what the objectives are and which steps to take to get there?

Did you make your new hotel budget already or are you right in the middle? What methodology are you using? Are you simply adding a 3% to 5% each month based on last year’s performance? Or are you really putting your teeth into it and drilling down per segment, per channel, per account, and per day?

Now is the time to take action to build your hotel budget plan! Read through our step-by-step guide explaining how to get ready for 2023 with our hotel management company´s best hotel budgeting practices.

Hotel Marketing Plan for 2024

By |Hotel Management & Operations Blog, Hotel Management Blog, Hotel Marketing Blog|

Hotel Marketing Plan & Strategies for 2022 & 2023

Today's traveler's journey is more fragmented than ever. With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Maintaining a holistic, cross-channel approach is essential and always is highly-recommended by our hotel management company.

Most Innovative Hotel Concepts & Ideas

By |Hotel Management & Operations Blog, Hotel Management Blog, Hotel Marketing Blog|

Most Innovative Hotel Concepts & Ideas

Innovation has always held a central position in the hotel industry, fueled by the need to stay relevant and excite guests with new products and services to create unique guest experiences. To get inspired, we from XOTELS have put a list together for you consisting of hotels that truly embrace the concept of innovation and apply creative ways to deliver top-notch experiences to their guests. Enjoy our list of creative and innovative hotel concepts and get inspired!

How to Make your Hotel Stand Out, Post Covid-19 ?

By |Hotel Management & Operations Blog, Hotel Management Blog, Hotel Marketing Blog|

How to Make your Hotel Stand Out, Post Covid-19 ?

Standing out from the crowd has always been a perpetual task demanding full attention of any hotelier, but has become even more apparent in the post Covid-19 era.

The countless marketing, sales, and operational tools available in the market have allowed hoteliers to gain quick returns in the past, but unfortunately mediocre strategies and cookie cutter approaches won't cut it anymore.

This brings us to the real question: ¨which hotel management actions will truly help us to differentiate ourselves from the rest of the hotel market and thrive in the post Covid-19 era.¨

How to Achieve 50% Direct Sales for Your Hotel (or more …)

By |Hotel Management Blog, Hotel Marketing Blog|

How to Achieve 50% Direct Sales for Your Hotel (or more …)

A recent study by Walker predicts that the customer experience (CX) will overtake price and value as the most important unique selling proposition (USP) for customers by 2020. For hotels, it is therefore essential to focus on providing an exceptional guest experience. Read on to discover how you can improve your guest experience and increase hotel direct sales by 50% as a result.

Bleisure, a new Target Market for Hotels: the 5-Step Plan for Success

By |Hotel Management Blog, Hotel Marketing Blog|

Bleisure, a new Target Market for Hotels: the 5-Step Plan for Success

Bleisure has become a booming customer segment for hotels. “Bleisure” is a portmanteau of the words business and leisure, and refers to corporate travellers which also add leisure activities into their stay. It is also known as “bizcation” or “workcation”. The typical question that guests are asked, “Are you traveling for business or leisure?” will likely soon require the third option of bleisure. Discover how to attract bleisure guests to your hotel in this brief 5-step guide for hotel operation, revenue management, and hotel marketing professionals.

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