Exploring new ways to achieve a better ROI on their hotel real estate investment, the Sunway Group in Sitges has brought in outside help. They have incorporated the revenue management experts of Xotels to achieve a better REVPAR and GOPPAR on their hotel asset portfolio.

The latest addition to the Xotels hotel management portfolio is the Rimondi Grand Hotel in Crete. The luxury all suite spa resort, located on the north coast of the island near the town of Rethymnon will open its doors in June of 2012. As part of its hotel asset management folio Xotels is implementing a revenue management, distribution and internet marketing strategy for this hotel.

In 2011 we took our hotel revenue management and marketing blog to the next level. We launched a new design and layout an integrated FaceBook comments plus social bookmarking buttons (FB Like, Google +, Tweet & LinkedIn Share). It created a whole new dynamics and increased the interaction with our fans.

Xotels reports a 20% growth in REVPAR, after a very strong 4th Quarter. It manages a portfolio of independent hotels with its team of revenue management and distribution experts. With its proven yield and distribution techniques it has become a driving force of change in hotel asset management in a short period.

The focus of hotel asset management has traditionally been on cost control. Reducing the operational or flexible costs on the hotel balance sheet is what used to determine the profitability of a hotel. Over the last few years, focus has shifted !