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How to use Flash Sales to Turn Around a Distressed or Under-Performing Hotel?

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How to use Flash Sales offers to Turn Around a Under-Performing or Distressed Hotel?

When discussing Flash Sales there appears to be a lot of dislike in the hotel industry. The consensus could be summarized as that commissions of such email subscription promotional websites are way too high and discounts required are way too steep. Moreover you will be undercutting your own direct price positioning.

If your hotel runs at 95%+ occupancy each year, I of course might have to agree with you. However if your hotel is distressed or under-performing, you should look for opportunities to generate growth. From a revenue management perspective that is. Because in the end the cost of extra revenue is not extra cost!

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Pricing and Revenue Management for Hotels

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Pricing and Revenue Management in HotelsOver the past years we have writen many articles about pricing strategies and techniques. Just reading up on the topic myself, I thought it would be useful to compile all of them in 1 single page of reference.

Case Study in Hotel Marketing | How to Drive Direct Sales

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Hotel Internet Marketing Case StudyI would like to share with you the hotel marketing success story of 3 of our hotels for which we have been working hard to push direct sales this year. The hotels are in completely different categories, demonstrating that if you work hard and have a focused strategy, you can generate a good level of direct sales, and divert business from OTA directly to your hotel website.

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