Again in 2014 we have published some articles very popular with our revenue management fans. What really struck a chord? Check out our most read hotel blog list and rankings for this year.
Over the past years we have writen many articles about pricing strategies and techniques. Just reading up on the topic myself, I thought it would be useful to compile all of them in 1 single page of reference.
I would like to share with you the hotel marketing success story of 3 of our hotels for which we have been working hard to push direct sales this year. The hotels are in completely different categories, demonstrating that if you work hard and have a focused strategy, you can generate a good level of direct sales, and divert business from OTA directly to your hotel website.
After publishing many articles online, we have now also compiled all the information into a FREE Revenue Management PDF Handbook. The Xotels Revenue Management Manual is an introduction to revenue management in the hotel and hospitality industry, and is a reference for both starting and experienced revenue managers.
After 1 year of hard work it is time to take stock and see what kind of progress we have made with implementing revenue management at 2 youth hostels in Paris. Looking at the current trend we are growing revenues by at least 10% year over year, we can definitely say this is a successful turn-around. How did we do it?
In response to our blog articles on hotel revenue management, we get asked one question very often in particular. 'How do I start a career in revenue management?'. It is posed not only by students nearing the end of their educational program, but also by mid-level managers who have worked in the hospitality industry for a couple of years already. Becoming a hotel revenue manager is their dream job!
It is a question I often hear when explaining what we do at Xotels. People seem surprised hotels are willing to hand over a vital part of their strategies to a 3rd party. Such a sensitive and key part to the success of your business as revenue management should not be left to an ‘outside’ company many hoteliers respond.