are you pushing product, or addressing your hotel guest's needs? http://t.co/0FYkrgFz
14
May
Hotels should become more Business Minded
Does this type of revenue management conversation sound familiar?
GM : 'Thank you for showing us the numbers, but I really believe we have to hold the rates.'
RM : 'But the trend show we are behind in our business on the books.'
GM : 'Trust me, I have experience. I know this city, these rates will sell, we will do fine.'
RM : 'But ...'
GM : 'That is my final decision. Let’s move on.'
18
Feb
Free Hotel Revenue Management eBook
Over many months we have been publishing our tips, tricks and best practices in Revenue Management. We have now bundled them into a FREE Hotel Revenue Management eBook.
15
Dec
Spa Revenue Management Techniques : Dynamic Pricing, Dynamic Availability & Menu Engineering
The previous two articles on Spa Revenue Management should have convinced you, that in order to generate more profit with this business unit, a more strategic approach will need to be implemented, comparable to the way revenue management is applied to hotel rooms. Key performance indicators have to be defined to help understand the patterns of demand and customer behavior. Now we will take a closer look at different pricing techniques.
16
Oct
Revenue Management Does Not Apply for Resort Hotels
I kid you not, there are still people convinced that revenue management is not applicable to resort hotels and belongs in city markets only. Last week I was blown away when a ‘senior contract manager’ of an important UK based OTA claimed rate yielding is not for resort hotels.
25
Aug
KPI for Spa Revenue Management: SUR, ATR, REVPATH, SREVPOR
Last month we discussed the apparent need for hotels to implement a Revenue Management strategy for their spa in order to maximize the profitability of their business. So let’s now take a closer look, and define the Key Performance Indicators that need to be measured.
30
May
Why Hotels must apply Revenue Management to their Spa
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Many hotel property owners and hotel management teams of city hotels, resorts, conference hotels and upscale country side B&B’s are adding a luxury Spa to their property. Why?
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