Are your contracted non-yieldable segments adding to your bottom line? Or are they displacing revenues that can be generated by selling public transient rates?
How much of your business is yieldable? And how much of your business in non-yieldable? Or how much of your business allows you to really apply revenue management?
One of the components needed to apply hotel revenue management is market segmentation. It allows you to target and market to a variety of consumer groups with different behavior with an offer that matches their needs and budget level.