04
Nov
Hotel Revenue Management Action Steps 2
Based on the previous articles on the components of revenue management, KPI, market segmentation, yieldable and non-yieldable business and displacement calculations have defined a few simple action steps for hotels.
30
Oct
Displacement Calculation
Are your contracted non-yieldable segments adding to your bottom line? Or are they displacing revenues that can be generated by selling public transient rates?
27
Oct
Yieldable vs. Non-Yieldable Segments
How much of your business is yieldable? And how much of your business in non-yieldable? Or how much of your business allows you to really apply revenue management?
24
Oct
Hotel Market Segmentation
One of the components needed to apply hotel revenue management is market segmentation. It allows you to target and market to a variety of consumer groups with different behavior with an offer that matches their needs and budget level.
15
Oct
How to measure your efficiency?
How can you measure the results of your revenue management strategy? Which KPI’s or Key Performance Indicators should you use?
