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2010 The Year of Direct Sales and the Independent Hotel

Written by Patrick Landman @ Xotels on .

A few months ago we wrote an article stating that the hotel franchise model is dead. Looking at the innovation of the last year in online marketing and distribution we can take this statement a bit further. 2010 will be the year of the independent hotel and direct sales!

Hotel Booking Curve

Written by Patrick Landman @ Xotels on .

To be able to make solid decisions without any doubts, it is advisable to convert the data from your pick-up reports into graphs. A booking curve graph will help you visualize the booking pace of your hotel. Hotel revenue management is about data driven decisions.

Hotel Pickup Report

Written by Patrick Landman @ Xotels on .

The pickup report will help you to follow the booking pace of your hotel. We will give example of a monthly pick-up and daily pick-up report to demonstrate on what basis you can monitor and quantify your pick-up trends key for revenue management decisions.

How to use Hotel Reviews for Viral Marketing

Written by Patrick Landman @ Xotels on .

Two weeks ago Xotels was at BTO, Buy Tourism Online, an industry trade fair in Florence Italy. We were asked to give speech about ‘Tourism and Social’. Brainstorming on presenting something practical we came up with a very simple viral marketing technique for hotels.

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