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Benchmarking

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How do the clients compare your hotel to the other hotels? Develop knowledge not only on their selling rates but also on the value they offer. Actually when is the last time you stayed at a competitor hotel? Benchmarking is a key topic in revenue management.

REVPAR… GOPPAR… something is missing!

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In the early days we all measured the performance of our hotel based on occupancy. and ADR Then the revenue management phenomenon hit our industry and we all shifted to REVPAR. Nowadays the keyword is GOPPAR. We want to see how every booking affects our GOP. But something is missing…

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