Last month we discussed the apparent need for hotels to implement a Revenue Management strategy for their spa in order to maximize the profitability of their business. So let’s now take a closer look, and define the Key Performance Indicators that need to be measured.
QR Codes are taking over window shops and restaurant or bar menu’s by storm. Is it a FAD, a hype that will disappear with a year? Or is it the beginning of a new trend in consumer engagement? How can we apply this in hotel marketing or in giving better service to our guests?
Where to start when implementing a hotel marketing strategy? How to promote a hotel with the internet moving so rapidly with new developments every day, week and month … Here is a 10 step plan on how to market a hotel.
Here are our Top 10 tips for hotel social media marketing. We have put these together from daily hands on experience performing internet marketing for our hotels. It is the best list of practical ideas that can be implemented right away.
The first half of 2011 is showing very promising signals for independent hotels in Europe. Xotels, a hotel management company that specializes in revenue management, has recorded a 15% REVPAR increase for its portfolio:
Last week Htel Serviced apartments reached the number 1 spot on Tripadvisor on specialty lodging. And we'd like to celebrate this with them. Here's a short version of what happened to Htel Serviced Apartments, and the implementation of a Hotel Social Media Marketing campaign that got them to this spot.