Here are our Top 10 tips for hotel social media marketing. We have put these together from daily hands on experience performing internet marketing for our hotels. It is the best list of practical ideas that can be implemented right away.
The first half of 2011 is showing very promising signals for independent hotels in Europe. Xotels, a hotel management company that specializes in revenue management, has recorded a 15% REVPAR increase for its portfolio:
Last week Htel Serviced apartments reached the number 1 spot on Tripadvisor on specialty lodging. And we'd like to celebrate this with them. Here's a short version of what happened to Htel Serviced Apartments, and the implementation of a Hotel Social Media Marketing campaign that got them to this spot.
There seems a lot of disagreement if blogging is still effective in the days of micro-blogging sites like Twitter and age of social media like FaceBook. At Xotels we have been managing hotel blogs, and are achieving good results through a well thought out strategy. And this is the key for hotel internet marketing; you need a plan to get somewhere.
Our international hotel management portfolio of outsourced marketing and distribution is growing steadily. Our ‘Rent a Revenue Manager’ program was launched only last year, and we already have 15 properties under contract. The recent addition of the Hotel de Londres y de Ingleterra, a 4 star hotel in San Sebastian Spain, is very exciting to us. It will be a leading flagship property for Xotels.