| Hotel Advertising - SEM |
 Besides improving the positioning of your tourism or hotel website in the organic listing of search engines you can also increase your exposure with a SEM or search engine marketing strategy. By advertising on search engines like Google, Yahoo and MSN you expand the reach and presence of your brand online. Such branding strategies usually work through pay-per-click or PPC campaigns, meaning you bid and pay for each click on your keyword or adword promotion banner. The trick is to target keywords (adwords) that attract quality traffic with a high conversion ratio. Of course the higher the quality, the higher the cost will be. PPC or SEM can by hotels to offset weak demand during low season, to promote specific events.
Xotels has also adapted the long tail strategy to target niche keyword segments beyond the obvious and expensive ‘hotel + city’ searches. Long tail keywords are multi-word keyword queries which consumers use to search. Long tail keywords are used with less frequency or volume but when together, long tail keyword searches can drive a significant level traffic to your tourism, travel or hotel website. These longtail keywords are much more targeted than the general or main keyword topic, thus allow you to reach niche consumer markets. The benefits of long tail keywords in your pay per click campaign are less competition, reduced cost per lead and higher conversion rate.
Xotels’ team of online marketing experts offers a calculated search engine marketing strategy for hotels and travel or tourism websites. Our efficient PPC campaign formula will keep cost around 10% to 12% of the revenue an internet advertising campaign will generate, much lower than the distribution cost of GDS reservations, tour operators, wholesalers, online travel agencies or most ADS/IDS (15% - 30%)!
Advantages of a Xotels Pay Per Click campaign:
Contact Xotels now for your online hotel internet marketing strategy!
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