To give you a better idea of where the market is going, Xotels has launched a monthly market trend report. In this first edition we will highlight demand patterns in the top 5 European destinations. London, Paris, Rome, Amsterdam and Barcelona

Save
1. London

After a small increase in demand in the beginning of the year, relative search volume has decreased. Demand is still trending slightly below last year in April.

To attract more traffic you should consider to have your hotel website translated into: Norwegian, Danish, Greek, Swedish and Italian.

2. Paris

The first quarter even though 20% behind on last year searches have been somewhat stable. In recent weeks volume of searches for hotels in Paris seems to be declining.

To attract more traffic you should consider to translate your hotel websites into Greek, Italian and Danish, Romanian, Dutch and German. A lot of searches for Paris hotels are done in these languages.

Over the last year we have seen a steady decline in searches for hotels in Amsterdam.Total volume is trending around 15% behind on last year.

In a distressed market like Amsterdam it is important to diversify your marketing strategy and target different countries of origin. You should consider to translate your hotel website into Italian, Greek, Norwegian, Danish , German French, Swedish or Finnish.

4. Rome

Rome seems to get the most searches in the first quarter according to Google Trends. This year search volume was down 20%. We see a small increase in March and April though compared to previous months.

So in what languages should you market you hotel website in Rome? According to Google Trends you should consider translations into Spanish, Portuguese, Romanian, Dutch, German, French and Polish.

Search volume for this destination is slowly increasing. Over the last 4 months we hav seen an increase of roughly 5%. Overall demand still seems about 15% lower then last year for Barcelona.

Unfortunately too many hotel websites still have not penetrated all feeder markets.Languages that should be considered for translation are Dutch, Greek, Danish, Hebrew, Swedish, Romanian, German and Italian according to Google Trends.

Google trends gives you a global overview of search patterns for your local market. It also allows you to identify which languages you should translate your hotel website into.

Later in the month we will be adding more statistics to ‘Xotels Monthly Market Trend Report’ to give you an even better overview of trends. We will also expand the number of destinations to 10 and include Madrid, Berlin, Lisbon, Dublin and Prague.

hotel marketing tips by Xotels