Hotel Marketing Blog


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How to Improve your Hotel TripAdvisor Ranking and Guest Review Score on Google

How to Improve your Hotel's review score on TripAdvisor and Google?

The review score of your hotel is a key driver of your financial success. Guests score you of course on the level of service and product you provide. It is in essence a grade of the experience at your hotel.

There are some easy hotel marketing steps you can take though to improve the guest review score of your hotel. It is a game of putting the %s in your favor. Basically, in general, the more reviews you get, the better you rank.

How to Avoid Negative Guest Reviews Online

Avoiding negative reviewsNo matter how much you are on top of your game, and how hard you try, sometimes things simply do not go as planned. No worries, it is natural that mistakes or mishaps happen from time to time.

The question is what are you doing about it? How are you handling the situation to avoid getting a negative review online. You need a good hotel reputation management plan to deal with such situations. Do you stick to just the basics or do take it to another level?

If You Don’t Have a Blog, Your Hotel Website is Dead !

your hotel website is dead

I can’t even begin to count the number of times I have heard hoteliers mention in our revenue management seminars that they need to get more direct business, preferably through their own hotel website. Of course this is something we all want for our hotels. We all well know that direct-sales brings a higher margin to the bottom line, than reservations through commissionable third party distributors like OTA or low net rate wholesalers and tour operators. But then why are so many hotel websites still static?

Hotels need to be more Disruptive

Disruptive Hotel Business ModelsThe most effective way to be really successful in business is by challenging the status quo. Especially in a highly saturated industry like hotels, to compete and outperform the market you need a disruptive business model which delivers on a level competition cannot reach. There are many options to disrupt your local hotel market ...

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