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Tuesday, 16 February 2010 00:00 |
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Video's of Xotels presentation on 'Tourism is Social at BTO (buy tourism online) in Florence, Italy. Tourism has always been social. Before Twitter and Facebook we had postcards. How can hotels get involved in social networks and help market their destination.
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Check it out
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Monday, 04 January 2010 00:00 |
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A few months ago we wrote an article stating that the hotel franchise model is dead. Looking at the innovation of the last year in online marketing and distribution we can take this statement a bit further. 2010 will be the year of the independent hotel and direct sales!
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Check it out !
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Wednesday, 02 December 2009 00:00 |
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Two weeks ago Xotels was at BTO, Buy Tourism Online, an industry trade fair in Florence Italy. We were asked to give speech about ‘Tourism and Social’. Brainstorming on presenting something practical we came up with a very simple viral marketing technique for hotels.
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Check it out
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Wednesday, 23 September 2009 00:00 |
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Ever wondered why OTA websites list multiple pictures for each hotel? What is the most effective way to up sell a guest to a higher room category or more expensive package? We will talk about how we better position and convert lookers into bookers with images on hotel websites.
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Check it out !
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Monday, 07 September 2009 00:00 |
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On most hotel websites you look you will find all sorts of information on the hotel product. Each facility has a dedicated page created for it. Amenities, facilities and services are clearly listed. Anything the hotel has to offer can be found on its website.
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Check it out !
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Monday, 22 June 2009 21:48 |
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Homage to La Quinta Inns and Suites for some amazing hotel marketing videos. So simple, and a great sense of humor! tfu3vrzing
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Take a look!
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Wednesday, 10 June 2009 14:42 |
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Lately I have been taking a look at DMO (destination marketing organization) websites and online strategies as many hoteliers have been voicing to us that they feel they do not get enough support.
Honestly there is still a lot of work to be done. Tourism Board, Convention Bureau and Tourist Office websites can be improved quite a lot. Most of them actually badly need a makeover to be able to compete with commercial travel and tourism websites.
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Get some tips!
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Tuesday, 26 May 2009 13:01 |
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Success stories from fellow hoteliers that have strategically invested in their hotel websites and online marketing. Within months they have been able to generate a return on investment. And even during these tough economic times their direct sales has increased.
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Check it out!
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Tuesday, 05 May 2009 01:05 |
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A lot has been written and talked about hotel brand and price erosion in the past few months and years. Hotels have vocally expressed their disgruntlement about the commoditization caused by online travel agencies. Indeed the increase of online distribution in the hotel and travel industry has created a high level of price transparancy and rate parity strategies contribute to the commoditization of the hotel product and services.
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What to do?
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Marketing
