Ingmar continues ‘Talking to different providers our choice fell quickly on Xotels. They are specialized in the hotel, lodging and travel industry and combine their revenue management and distribution expertise with a broad knowledge of online marketing and search engine optimization. Most importantly they have a creative approach and professionally guide their clients in a project. They are not just a provider but a real partner.’

Remko West of Xotels adds ‘In HTEL we found a real new challenge. We have been able to put our SEO expertise to the test, as of course serviced apartments require a different approach from hotels. Additionally are we customizing our XBooker accommodation reservation software to fit the specific needs for this market. ‘

Patrick Landman of Xotels notes ’HTEL Service Apartments is a leader in the corporate housing and expat apartment rental market in Amsterdam. We indentified ourselves right away with HTEL and created an accommodation website design concept that could service their different target markets. Moreover through detailed keyword research we identified important search criteria and defined the sites meta-tags and created an effective seo silo structure. Www.htelapartments.com has been fully optimized for search engines like Google, Yahoo and Bing.’

Ingmar finishes, ‘We are extremely pleased with the way Xotels managed the development process. Along the way they advised and steered us in the right direction, always having clear objectives in mind; generating traffic and booking conversion. The result is great. Our new website has put us ahead of the competition in the serviced apartment industry. And we won’t sit back yet. Together with Xotels we are exploring more ways to maximize our revenues, looking a customer relationship management, blogging, social media marketing, online PR and other internet marketing initiatives.’