Booking Curve Graph - Hotel Booking Pace History

Written by Patrick Landman @ Xotels on 09 December 2009.

To be able to make solid decisions without any doubts, it is advisable to convert the data from your pick-up reports into graphs. A booking curve graph will help you visualize the booking pace of your hotel.

Below an example:

hotel_booking_curve_1

All the cancellations will be taken into consideration on the reservations curve.

Identify your Hot Days (or cold Days) Is it what you expected? If not;

Analyze
Understand
Can you influence it?
How is it affecting your forecast?
Are you loosing opportunities?

Your selling strategy affects your forecast; therefore every time you make a rate change, you should analyze the impact on your forecast. Are your actual rates affecting your booking curve in a way you did not expect? What are your trends and how they compare to your city or region?

hotel_booking_curve_2

Develop a tool which allows comparison i.e. last year same day versus this year pick up or past 5 Wednesdays as per following graph.

hotel_booking_curve_3

For more information on hotel yield and revenue management click here: revenue management.

Cheers,

Patrick - Xotels

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