| Is your hotel on the right distribution channels? |
| Monday, 15 March 2010 00:00 |
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Are you competing with your competitors on the same distrbution channels? Are there any regional or local websites in other countries that have distribution strength for your destination? On which distribution channels should you be present?
Where are your competitors? Benchmarking from time to time your on line competitiveness will give insight in the understanding of your booking pace. Also check their ranking via Google searches and third party websites!
Use Google to identify distribution opportunities;
 Your hotel distribution strategy is a vital part of your revenue management plan. Make sure you are on the internet distribution channels that promote your destination online. And remember the power of marketing they have. The put your hotel in front of many consumers you can't reach directly, and some of them even book directly.
For more information on how to implement yield strategies in your hotel click here: hotel revenue management.
Cheers,
Patrick - Xotels  |
