putting the Xotels #hotelmanagement portfolio on #Pinterest http://t.co/IlzXTwBe
Online Reputation Management
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More and more websites and online travel agencies allow consumers to review the hotel they stayed in. The number of citizen journalists has also grown through the easiness of creating a blog on the internet.You need to stay up to date with what people are writing about your company and hotels on the internet. There are many tools out there charging a lot for getting your scores and fancy reports. But really all that matters is to know when and what is written about you. For a small one-time fee Xotels will set-up a review tracking system for your hotel on blogs and travel review websites like TripAdvisor, TravelPost, Trivago, Vinivi and HolidayWatchDog. Additionally will we included tracking on your competitor hotels so you know how they are perceived and where they are promoting their hotels.
And if you want you can also outsource follow-up of reviews on these travel and hotel review websites to Xotels. We will respond pro-actively to user generated content and participate in the discussion. You have to capitalize on the positive reviews and respond to the negative ones. Engaging the consumer, your client, is vital part of your travel 2.0 marketing strategy, and will improve your online reputation.With RSS Feeds you will be able to filter the possitive one and include the best reviews on your hotel website. You can also come to our Travel 2.0 Workshop to learn more about online reputation management and other Web 2.0 applications and strategies.
Contact Xotels now for your online hotel marketing strategy!
