| Hotel eCRM - Customer Relationship Management |
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There are no translations available. We all know that the cost of retaining current clients Is much lower than the cost to acquire new ones. So our hotel marketing plan should take this in consideration and target repeat and one time guests to promote loyalty.
Xotels customer relationship management strategy for hotels aims to increase the repeat factor of your guests or clients. But we also attract new clients at the same time. We also provide a CRM system that will help you manage your hotel’s customer or guest database. It is essential to know who stays at your hotel, how often and when for client loyalty and retention strategies. Campaign Management 
Based on stay patterns and preferences you are able to send targeted, relevant and high quality HTML email messages to your guests and leads. This guest profiling system of email marketing with newsletters and special offers is aimed at an increased stay frequency, higher ADR and branding.
Distressed Inventory Management For periods of low demand you can filter on guests who stayed with you during specific periods and on other criteria to launch a targeted aggressive offer. As you only make the offer available to a carefully selected segment of your guests, you will not erode your price positioning or branding, and still be able to push distressed inventory and offset weak demand.
Intelligent Emailing Through connecting our eCRM to your hotel PMS you can now automatically send "intelligent" emails that are highly personalized and customized for each guest;
Reporting Measure the results of your electronic marketing campaign and know exactly how much revenue was generated by each email and campaign. You will be able to learn more about your guests’ preferences and buying habits and get their feedback from the guest satisfaction survey. Most importantly you will be able to quantify this information in numbers and revenue. You will be provided with the following reports:
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