Hotel Distribution Training Course


Distribution Day is a full day training program focused on optimizing all of your online and offline hotel distribution channels and to increase overall revenues. This training seminar will bring you a renewed insight in today's hotel distribution landscape, and is filled with opportunities and tips that can be implemented immediately.

Hotel Revenue Management Training Course by Xotels

Training Course Topics

  1. Direct vs. Indirect Sales
  2. Traditional vs. New Distribution Channels
  3. Cost of Distribution - Channel GOPPAR
  4. Distribution Power = Yield Opportunities
Internet Distribution
  • Online travel agencies
  • Selection, seasonality, production figures
  • Displacement
  • Cost of distribution
  • Positioning, packages & promo's
 Opaque Channels
  • Distressed inventory
  • Hidden discounting
  • Price discrimination
  • Rate segmenting
Tour Operators, Whole Salers + FIT
  • Selection, seasonality, production figures.
  • Displacement
  • Cost of distribution
 GDS - Global Distribution Systems
  • Positioning
  • Cost of Distribution
  • Advertising.
Corporate + Consortia Rates
  • How to introduce dynamic pricing
  • Segmentation or discrimination
  • Displacement
  • Loyalty programs
 Pricing
  • Rate Parity vs. Rate Integrity
  • Price segmentation and discrimination
  • The pressure of the last minute effect
  • How to counter negative price spirals.
  • The marketing power of $$$
  • Channel contribution margin
CRM - Customer Relationship Management
  • How to get organized?
  • Dynamic and targeted communication
  • Increasing guest loyalty and repeat stays
  • Upselling
 Direct Sales
  • Your biggest sales department- inhouse reservations
  • Positioning tips and tricks
  • Sell more then facilities on your hotel website
  • Website best practices

Training Course on Hotel Distribution by XotelsPrice: only € 495

Timing of the Day
08.45 AM : Registration
09:00 AM : Start of the Seminar
11.00 AM : Coffee Break
01.00 PM : Lunch
04.30 PM : Coffee Break
06:30 PM : End of Day

Who should attend?
Hotel Revenue Manager, Yield Manager, Channel Manager, Reservations Manager, Front Office Manager, Rooms Division Manager, Hotel Manager, General Manager, Sales Manager, Sales Director (DOS), Director of Sales and Marketing (DOSM), Corporate Revenue Manager, Regional Revenue Manager, Cluster Revenue Manager.

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