On the Brink of Revolution, Dynamic Prcing in Hotels http://t.co/e6xjQW2g #revenuemanagement #hoteldistribution
Spa Revenue Management Techniques : Dynamic Pricing, Dynamic Availability & Menu Engineering
The previous two articles on Spa Revenue Management should have convinced you, that in order to generate more profit with this business unit, a more strategic approach will need to be implemented, comparable to the way revenue management is applied to hotel rooms. Key performance indicators have to be defined to help understand the patterns of demand and customer behavior. Now we will take a closer look at different pricing techniques.
Revenue Management Does Not Apply for Resort Hotels
I kid you not, there are still people convinced that revenue management is not applicable to resort hotels and belongs in city markets only. Last week I was blown away when a ‘senior contract manager’ of an important UK based OTA claimed rate yielding is not for resort hotels.
KPI for Spa Revenue Management: SUR, ATR, REVPATH, SREVPOR
Last month we discussed the apparent need for hotels to implement a Revenue Management strategy for their spa in order to maximize the profitability of their business. So let’s now take a closer look, and define the Key Performance Indicators that need to be measured.
Why Hotels must apply Revenue Management to their Spa
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Many hotel property owners and hotel management teams of city hotels, resorts, conference hotels and upscale country side B&B’s are adding a luxury Spa to their property. Why?
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A penny for each time I have heard “Revenue is great, but can’t be applied in my hotel”
I would be rich by now if each time an hotelier told me “Revenue Management is great, but can’t be applied in my hotel”, I would have received a penny! I am heavily disappointed when I meet an hotelier and I hear this sentence, because it is absolutely wrong!
Top 10 Revenue Management Blog Posts of 2010
2010 was a record year for our blog. Our articles on revenue management, distribution and hotel marketing were read even more then before and also created many discussions. Many news hotel industry news sites also picked up on our articles. And on social media and professional communities debates were unleashed...









