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Distribution Day is a full day program focused on optimizing all of your online and offline hotel distribution channels to increase overall revenues. This day will bring you renewed insight in today's hotel distribution landscape, and be filled with opportunities to be implemented immediately.
 The Highlights of the Xotels' Distribution Day:
- Importance of online and offline business.
- Marketing power of individual channels.
- Cost of Distribution - Channel GOPPAR
- Distribution Power = Yield Opportunities
The following topics will be covered in this Xotels' Distribution Day;
Internet Distribution
- Online travel agencies
- Selection, seasonality, production figures
- Displacement
- Cost of distribution
- Positioning, packages & promo's
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Opaque Channels
- Distressed inventory
- Hidden discounting
- Price discrimination
- Rate segmenting
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Tour Operators, Whole Salers + FIT
- Selection, seasonality, production figures.
- Displacement
- Cost of distribution
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GDS - Global Distribution Systems
- Positioning
- Cost of Distribution
- Advertising.
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Corporate + Consortia Rates
- How to introduce dynamic pricing
- Segmentation or discrimination
- Displacement
- Loyalty programs
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Pricing
- Rate Parity vs. Rate Integrity
- Price segmentation and discrimination
- The pressure of the last minute effect
- How to counter negative price spirals.
- The marketing power of $$$
- Channel contribution margin
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CRM - Customer Relationship Management
- How to get organized?
- Dynamic and targeted communication
- Increasing guest loyalty and repeat stays
- Upselling
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Direct Sales
- Your biggest sales department- inhouse reservations
- Positioning tips and tricks
- Sell more then facilities on your hotel website
- Website best practices
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Locations + Dates + Languages
Price: € 495
Timing of the Day
- 08.45 AM : Registration
- 09:00 AM : Start of the Seminar
- 11.00 AM : Coffee Break
- 01.00 PM : Lunch
- 04.30 PM : Coffee Break
- 06.30 PM : End of Day
Who should attend?
Hotel Revenue Manager, Yield Manager, Channel Manager, Reservations Manager, eCommerce Manager, Hotel Distribution Manager, Front Office Manager, Rooms Division Manager, Hotel Manager, General Manager, Sales Manager, Sales Director (DOS), Director of Sales and Marketing (DOSM), Corporate Revenue Manager, Regional Revenue Manager, Cluster Revenue Manager.
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