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23.07.2010 00:00 |
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There are no translations available.
 Wake up! Stop dreaming… all this blah blah blah about rate parity… please, give me a break… it doesn’t exist!!! When will hotel finally get it and start understanding that as long as they do not become more professional in their revenue management they will not control their rate integrity… |
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Do you get it ?
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14.07.2010 00:00 |
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There are no translations available.
 Today we decided to take a look back at the history and evolution of pricing in hotels and distribution. A lot, really a lot has changed in hotel revenue management over the last 10 years. It’s funny how quickly we have adapted to all new developments like it has been like this for ever….. |
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read history
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15.06.2010 00:00 |
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There are no translations available.
We have been talking a lot about rate strategies and pricing for hotels lately. In the articles from our revenue management book we emphasize on the fact that you need to offer a wide range of prices and products to be able to sell to various consumers with different needs and price sensitivity. But some hotels really overdo it…
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r u puzzled?
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01.06.2010 00:00 |
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There are no translations available.
We hear a lot of talk about Opaque Pricing and Opaque Travel Websites, but what is it really? It is in short a non-transparent value offer. What??? This needs to be explained in a bit more detail, right?
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Learn more
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13.05.2010 00:00 |
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There are no translations available.
Are you offering what your potential customer or guest is looking for? Do you have enough rates and product variations available to reach all sub market segements and consumer? Here some revenue management strategies and pricing tips...
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Action Step 11
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05.05.2010 00:00 |
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There are no translations available.
So how can we diferentiate and optimize the product we offer? By using physical and non-physical rate fences for your hotel rooms...
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Learn more
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28.04.2010 00:00 |
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There are no translations available.
So we have determined that we need more than one rate. So how many rates should we offer? How can we sell multiple rates for our hotel at the same time?
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Learn more
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22.04.2010 00:00 |
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There are no translations available.
In our next few articles we will be talking about hotel pricing strategies. We will discuss dynamic pricing, GOPPAR, differential pricing and price positioning strategies. The first question we tackle is how many prices does your hotel need to offer...
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What to do ?
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14.04.2010 00:00 |
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There are no translations available.
Is your performance up to PAR with the market? Are you getting your fair market share? There is only one way to find out, get market share reports from the large consulting agencies and rate your performance objectively...
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Action Step 10 !
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