| Evaluate the Value Proposition of your Competitors |
| 08.03.2010 00:00 |
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There are no translations available. Do you really know what you are up against? Is your product and service level better or inferior companered to your competitor hotels? You have to evaluate the value proposition of your hotel's competition. And there is only one way, go check them out...
You might remember from back in the days during marketing class, a SWOT analysis... Strengths, Weaknesses, Opportunities, Threats... It still applies!
 You can take the following steps to analyze your hotel value:
You can make your hotel competitor survey look something like this:
In the day and age of internet and social media you can of course also put into the mix score from hotel review sites like TripAdvisor, TravelPost, IgoYouGo, HotelsCombined, HolidayWatchDog, Zoover, Vinivi, Trivago and reviews featured on IDS / OTA channels.
For more information on how to implement yield strategies in your hotel click here: hotel revenue management.
Cheers,
Patrick - Xotels  |
