Hotel Management Blog

Hospitality industry news, articles, publications, trends, tips, ideas, strategies and best practices …
on_the_airBesides consulting and executing revenue management for our hotel clients we have also been working on hotel internet marketing, search engine and website design with them. We wanted to share with you this week one of our hotel SEO success stories. The numbers and results speak for themselves …

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hotel_sales_managers_are_too_weekOver the last 4 years we have trained thousands of hoteliers around the world in revenue management and distribution. All have made the same remarks; the travel industry is too price driven, the competition is driving down the price of the market. My question; what are you doing about it?

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StuckXotels Website Design www.thesignaturehotels.com on increasing the number of unique visitors to your website? Still facing conversion ratios below 1 percent on your own website? You r website needs a serious makeover? Looking to integrate a social media strategy and a blog into your website? Think before you start.
Here’s a list of 20 questions and tips that you should ask yourself before redoing your hotel website design:

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Jean delivers my newspaper. He comes by on his bicycle early in the morning to drop off his papers. He’s a pleasant guy. He always waves at me in the morning when he sees me. Sometimes he even stops for a chat. I used to get ‘Le Soir’ and ‘De Standaard’. I stopped ‘Le Soir’ last year, trying to save some money.

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Google is entering into hotel meta-search with its latest experiment too show hotel prices on Google Maps. How will this change the hotel and travel industry online and on mobile devices?

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Video's of Xotels presentation on 'Tourism is Social at BTO (buy tourism online) in Florence, Italy. Tourism has always been social. Before Twitter and Facebook we had postcards. How can hotels get involved in social networks and help market their destination.

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