Hotel Marketing Blog

Hotel marketing blog, tips, trends, best practices, strategies, ideas, articles, publications and news ...

Present and Position your hotel with Pictures

Ever wondered why OTA websites list multiple pictures for each hotel? What is the most effective way to up sell a guest to a higher room category or more expensive package? We will talk about how we better position and convert lookers into bookers with images on hotel websites.

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Hotel Website Success Stories

Success stories from fellow hoteliers that have strategically invested in their hotel websites and online marketing. Within months they have been able to generate a return on investment. And even during these tough economic times their direct sales has increased.
 

Hotel Brand Erosion and Commoditization

A lot has been written and talked about hotel brand and price erosion in the past few months and years. Hotels have vocally expressed their disgruntlement about the commoditization caused by online travel agencies. Indeed the increase of online distribution in the hotel and travel industry has created a high level of price transparancy and rate parity strategies contribute to the commoditization of the hotel product and services.

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Amsterdam - Bangkok - Barcelona - Brussels - Dubai - Jakarta - London - Miami - New York - Paris

Xotels Ltd., Zandvoortselaan 10, 2042 XA Zandvoort, The Netherlands
Chambers of Commerce, Haarlem - the Netherlands, Nr: 34 24 13 54

Our Partners: HotelScienz - Veturi Hotels - Vojo-Ventures - Rimedo - Kabano Rentals

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