Revenue Management Blog

Hospitality industry news, articles, publications, trends, tips, ideas, strategies
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OTA Revenue Management Advice can be Tricky for Hotels

OTA Revenue Management Advice for HotelsReading an online hotel industry news publication this month, I came across a statement that kind of threw me off. An industry veteran I greatly admire was suggesting hotels should consult with OTA for revenue management advice. Of course I probed as to what he really meant by this, as it seemed to me a tip that may lead hoteliers down the wrong path.

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How to use Flash Sales to Turn Around a Distressed or Under-Performing Hotel?

How to use Flash Sales offers to Turn Around a Under-Performing or Distressed Hotel?

When discussing Flash Sales there appears to be a lot of dislike in the hotel industry. The consensus could be summarized as that commissions of such email subscription promotional websites are way too high and discounts required are way too steep. Moreover you will be undercutting your own direct price positioning.

If your hotel runs at 95%+ occupancy each year, I of course might have to agree with you. However if your hotel is distressed or under-performing, you should look for opportunities to generate growth. From a revenue management perspective that is. Because in the end the cost of extra revenue is not extra cost!

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