Hotel Management Blog

Hospitality industry news, articles, publications, trends, tips, ideas, strategies and best practices …

 images 15Here is the fact, Direct bookings have become a key objective for hotels large and small, and is one of the top recommendations at an efficient Revenue Management strategy. In an ultra-competitive sector, through moving room reservations away from online travel agencies (OTAs) and other third parties, direct hotel bookings make possible to take advantage of important opportunities such as repeat bookings, cross-selling and up-selling, and increased brand loyalty, which all ultimately lead to higher revenues and higher profits.

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Changing roleRevenue management in the hotel industry is still relatively young. While it began in the 1990s, it has really bloomed and grown exponentially in the last decade, particularly in the last few years. In this time, it has been overshadowed by other departmental functions within the industry, such as sales and marketing. Revenue managers, in comparison, have worked behind the scenes and tended to report to these departments.Revenue management in the hotel industry is still relatively young. While it began in the 1990s, it has really bloomed and grown exponentially in the last decade, particularly in the last few years.

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Secrets behind Hotel Revenue Management Strategies UncoveredIn the early days of Xotels we used to do revenue management and distribution seminars, and we would always ask a trick question, ‘Who has Standard Rooms in their hotel’. Half the room would raise their hand (unfortunately). We would get into the discussion of how much they would pay for something Standard (or rather average). Room type names are an often-missed opportunity in hotels to commercially position the product more attractive and competitive.

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Top 10 Tips for Successful Hotel Revenue ManagementIndependent and boutique hotels have the opportunity to capitalise on traveller appetite for unique experiences. Big hotel chains simply can’t compete on this front. And your hotel is also able to completely differentiate itself from other independent hotels. Coupling this with the implementation of hotel revenue management best practices gives your hotel ample opportunity. Read our 10 hotel revenue management tips here to drive the success of your organisation.

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