Capturing hotel guest data and information including email addresses and other contact details has become a fundamental part of any successful hotel management strategy. Central to a winning strategy is an intelligent, modern email marketing approach. Even with the rise of social media and other digital communication channels, email remains the channel of reference for hotels to build a well-rounded distribution strategy, drive direct sales, issue special offers, and promote online reputation management.
The unofficial definition of Revenue Management used by insiders is ‘the art of turning away business’. This certainly does not apply during the current Covid-19 (coronavirus) global healthcare crisis, and the economic downturn the hotel industry is facing in its aftermath. All the standard strategies and playbooks are out of the window right now. So what to do?
It is a question I often hear when explaining what we do at Xotels. People seem surprised hotels are willing to hand over a vital part of their strategies to a 3rd party. Such a sensitive and key part to the success of your business as revenue management should not be left to an ‘outside’ company many hoteliers respond.
Sometimes we cannot help being caught up in our daily lives. Since our team is working from home bounded by the quarantine´s restrictions, it is ever more important to find ways to take care of yourself and stay healthy and organized in the day-to-day life.Just like our previous article about Team Morale, we discuss what steps our team is taking to make sure they remain engaged and productive at work, and most importantly, how to stay healthy both personally and together as a team. Take a look into the lives of some of our team members at Xotels.
With the ongoing health crisis, the entire Xotels team is working remotely from home. We have actually had some training in this 2 years ago when we had to vacate our offices for 3 months after a fire on the floor below us. But the strains of the Coronavirus crisis are putting a damper on the general mood, logically, as the timing of recovery back to life as normal is still uncertain.
Hotel low season revenue has long been considered to simply be an unfortunate fact of the industry. It brings less demand and, therefore, lower revenues too. But the industry has changed so much in such a short space of time, and hotels no longer have to accept that low season automatically means slow business.