Hotel Management Blog

Hospitality industry news, articles, publications, trends, tips, ideas, strategies
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Order Takers vs. Personalized Sales. How Effective is Your Hotel Selling over the Phone?

hotel reservations_phone_salesDo you know what the conversion % is of your hotel's reservations department? We seem to put a lot of focus on our website conversion statistics, but how many calls are we actually converting in to bookings. Phone sales is a very important direct sales channel for hotels, consumers are making the effort to contact you directly, and should be easy to convert. Why is it though that many hotels have such a poor sales process? Is hotel management not on the ball ?

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2012 Hotel Industry Outlook : A Distribution Shuffle

bing travelYes 2012 will be all about distribution in the hotel industry. There are some major developments that demand attention of hoteliers in order to stay in control of the market mix and distribution cost. Here some of the hot topics of next year: Google Hotel Finder, Meta-Search and Rate Parity, OTA Commission Levels, Direct Sales …
 

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Spa Revenue Management Techniques : Dynamic Pricing, Dynamic Availability & Menu Engineering


spa revenue management techniquesThe previous two articles on Spa Revenue Management should have convinced you, that in order to generate more profit with this business unit, a more strategic approach will need to be implemented, comparable to the way revenue management is applied to hotel rooms. Key performance indicators have to be defined to help understand the patterns of demand and customer behavior. Now we will take a closer look at different pricing techniques.

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