Hotel Management Blog

Hospitality industry news, articles, publications, trends, tips, ideas, strategies
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FaceBook, the New Hotel Search Engine …

facebook_hotel_searchEveryone is focused on the integration of prices by Google in their maps and universal search results, and on how this will impact the hotel and travel distribution landscape. And they are right as it will have an important impact on direct sales for hotels. But there is something else going on that you need to be aware of for your hotel internet marketing strategy. FaceBook is becoming a hotel search engine!.

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a Year of Flash Sales and Price Wars in Hotels

flash_sales2011 will become the year of flash sales in travel. But not the way you think. Of course websites like SniqueAway, Group, VoyagePrive and Jetsetter will catch on. But after a while hoteliers will figure out these websites will only erode their value proposition and average room rate even further than OTA’s have done supposedly in the past. No flash sales will take a different route in hotel marketing.

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REVPAR up 12% - 26% in 2010 @ hotels of Xotels

online_prOur hotels have fared very well on the economic recovery last year. As part of our hotel management strategy we monitor the loading factors of the air travel markets closely which give us clear indications of overall travel trends. It allowed us to be well geared up and prepared to ride at the front of the wave. REVPAR increased as much as 26%.

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