Hotel Management Blog

Hospitality industry news, articles, publications, trends, tips, ideas, strategies
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Case Study: 10 Years of Revenue Management at Xotels

Case Study: 10 Years Revenue Management Outsourcing at XotelsAs Xotels exists 10 years this year, we wanted to share with you what it has been like. But rather sharing our own story, we think it would be much more interesting to share you what it has been like from the perspective of our longest client. The ultimate revenue management outsourcing and consulting case study if you will. The very first client for our revenue management outsourcing services was La Bergère Group, and they are still with us after 10 Years of Xotels.

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Hotel Internet Marketing Plan & Online Strategies - Part 2

blauw merkbeeld standaard xotelIn Part 1 of our hotel internet marketing plan we ended talking about brand protection to drive direct sales. Another method that can be used and is very effective is PPC advertising in search engines, also called SEM, or Search Engine Marketing.In Part 1 of our hotel internet marketing plan we ended talking about brand protection to drive direct sales. Another method that can be used and is very effective is PPC advertising in search engines, also called SEM, or Search Engine Marketing.

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Hotel Marketing Plan: How to Drive Direct Sales

blauw merkbeeld standaard xotelIt is a balancing act for hoteliers between selling rooms through their own direct channels and using the help of third party websites, wholesalers and online travel agents (OTA's). Naturally, the best way would be to do everything ourselves. According to the motto ‘if you want something to be done good, do it yourself’. But as an independent hotel will it be enough to rely solely on your own revenue management and hotel marketing strategy. In practice however we often reach out for help and alternative distribution channels.

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CALL US.
 NL +31 208 084 756
 UK +44 203 608 0381
 BE +32 280 86 345
 ES +34 934 641 801
 FR +33 184 884 082
 US +1 202 888 0150
 
WRITE US.
 

Xotels on target

CALL US.

  • NL +31 208 084 756
  • UK +44 203 608 0381
  • BE +32 280 86 345
  • ES +34 934 641 801
  • FR +33 184 884 082
  • US +1 202 888 0150

WRITE US.

  • info@xotels.com
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