On the Brink of Revolution !
Sunday afternoon, a few clouds are setting over the terrace, a perfect time to put down on paper some thoughts on ‘dynamic pricing’ in hotels. Following the news lately I have come to think that we are on the brink of the dynamic pricing revolution in hotel revenue management ...
Over the last 4 years we have trained thousands of hoteliers around the world in revenue management and distribution. All have made the same remarks; the travel industry is too price driven, the competition is driving down the price of the market. My question; what are you doing about it?
Stuck on increasing the number of unique visitors to your website? Still facing conversion ratios below 1 percent on your own website? You r website needs a serious makeover? Looking to integrate a social media strategy and a blog into your website? Think before you start.
Here’s a list of 20 questions and tips that you should ask yourself before redoing your hotel website design:
Hotel Es Moli in Deia (Mallorca, Spain) has decided to turn the curve and start offering dynamic rates. To increase online sales as well as direct sales they are outsourcing their hotel revenue management to Xotels, a hotel management company specialized in yield and distribution.
Wake up! Stop dreaming… all this blah blah blah about rate parity… please, give me a break… it doesn’t exist!!! When will hotel finally get it and start understanding that as long as they do not become more professional in their revenue management they will not control their rate integrity…