With around $300 billion spent every year overseas, Chinese market is incredibly tempting for hotels, but it's probably the hardest one to penetrate as well. We are always looking to develop our revenue management and distribution strategies for new opportunities. Talking with some of the experts in the market we have put together a top 10 list of tips and best practices to make your hotel ‘chinese friendly’ and attract this massive growing market segment.

OK, so last year we sold 1.836.117 rooms at Xotels. Not bad. To be honest I am even impressed by these kind of numbers myself. But how did our team of hotel strategy experts maximize revenue and profit for these? We have put together 4 revenue management and marketing challenges, with their case studies and checklists highlighting our best practices and proven techniques.

Con Air: what is brandjacking?

The neologism brandjacking was coined over a decade ago, by astutely combining the words branding and hijacking. In our industry, when we talk about brandjacking, we usually refer to all those activities whose lowest common denominator is the exploitation of another company brand's equity, such as the creation of fake social network profiles or mirror-websites. The most frequent use of brandjacking is, however, is the one that goes under the name of Affiliate Brand Bidding. This mischievous tactic consists in investing in search engines advertising campaigns and bidding on terms that are related targeted company. Ever googled your  hotel’s name and found Booking.com, Expedia, trivago and TripAdvisor before your official website? Well, that’s ABB. 

I have been in this hotel revenue management game for more than 2 decades now. And after all these years it still gets me anxious when I see hotels not performing at their full potential. So I have put together a list of 5 common mistakes made in revenue management in hotels, resorts and hostels.

 We are excited to announce that Mews PMS System and Xotels are collaborating to drive hospitality revenue management to the next level! Hotel Scienz Revenue Management Software is developed by Revenue Managers, for hoteliers. And we are actively building PMS interfaces. 

Looking back at 2017, it was an incredible year for independent hotels. We have measured record performance levels at Xotels. Financial results based on strategic revenue management have never been higher.Looking back at 2017, it was an incredible year for independent hotels. We have measured record performance levels at Xotels.  Financial results based on strategic revenue management have never been higher.