Hotel Management Blog

Hospitality industry news, articles, publications, trends, tips, ideas, strategies
and best practices …

Forget Rate Parity and Rate Integrity, let’s go to War!

Just about every industry expert and professional has been preaching for the last 6 months that dumping rates is not the solution to offset low demand during these challenging economic times. But to unload distressed inventory even Starwood Hotels & Resorts is cutting its prices up to 50% at approximately 600 properties worldwide.

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Yellow Pages websites charging hotels twice?

In our Travel 2.0 workshop last week in Barcelona we have been looking into online distribution in a bit more detail, which made us come across the following practice by Yellow Pages in Spain and the Netherlands. It seems they are charging hotels twice.

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Hotel Website Success Stories

Success stories from fellow hoteliers that have strategically invested in their hotel websites and online marketing. Within months they have been able to generate a return on investment. And even during these tough economic times their direct sales has increased.

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Stop Working, Start Planning

Sometimes we are just to stuck in the ways we do our job on a daily basis. We are lowering rates as the competition just launched a special deal, offering group rates based on other quotes travel agents have received, and answering emails within an hour or at least 24 hours.

Yes we live in our inbox and we answer the phones. All reactive behavior... tfu3vrzing

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Hotel Brand Erosion and Commoditization

A lot has been written and talked about hotel brand and price erosion in the past few months and years. Hotels have vocally expressed their disgruntlement about the commoditization caused by online travel agencies. Indeed the increase of online distribution in the hotel and travel industry has created a high level of price transparancy and rate parity strategies contribute to the commoditization of the hotel product and services.

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