Capturing hotel guest data and information including email addresses and other contact details has become a fundamental part of any successful hotel management strategy. Central to a winning strategy is an intelligent, modern email marketing approach. Even with the rise of social media and other digital communication channels, email remains the channel of reference for hotels to build a well-rounded distribution strategy, drive direct sales, issue special offers, and promote online reputation management.
definition of Revenue Management used by insiders is ‘the art of turning away business’. This certainly does not apply during the current Covid-19 (coronavirus) global healthcare crisis, and the economic downturn the hotel industry is facing in its aftermath. All the standard strategies and playbooks are out of the window right now. So what to do?
Team Morale, we discuss what steps our team is taking to make sure they remain engaged and productive at work, and most importantly, how to stay healthy both personally and together as a team. Take a look into the lives of some of our team members at Xotels.
Xotels team is working remotely from home. We have actually had some training in this 2 years ago when we had to vacate our offices for 3 months after a fire on the floor below us. But the strains of the Coronavirus crisis are putting a damper on the general mood, logically, as the timing of recovery back to life as normal is still uncertain.
Hotel low season revenue has long been considered to simply be an unfortunate fact of the industry. It brings less demand and, therefore, lower revenues too. But the industry has changed so much in such a short space of time, and hotels no longer have to accept that low season automatically means slow business.
We have compiled a list of the best articles published last year to give you a head start into 2020! Before diving into the list, we would like to welcome you to check out our recent articles covering the plethora of essentials to Hotel and Asset Management, Marketing, Distribution, and other hospitality-focused insights.
Let´s dig in!
OK, so you have decided to realize your dream and open your own hotel. You have thought out an amazing concept delivering unparalleled guest service. The next step would be to write a hotel business plan. It’s like a road map to the opening. However this is where most entrepreneurs get stuck.
We are very proud of the team of Revenue Management experts we have built over the years at Xotels. Together we have built an inspiring company culture and offer great career opportunities. At our core, we are a dynamic company that constantly grows and innovates by striving to challenge the status quo. We would like to share with you some hospitality career success stories.
Rather looking at it from a ‘company’ perspective, we asked 3 members of our superstars why they joined our team, and what it is like to work at Xotels.
A recent study by Walker predicts that the customer experience (CX) will overtake price and value as the most important unique selling proposition (USP) for customers by 2020. For hotels, it is therefore essential to focus on providing an exceptional guest experience. Read on to discover how you can improve your guest experience and increase hotel direct sales by 50% as a result.