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Hotel Marketing Plan & Strategies for 2022 & 2023

Hotel Marketing Plan & Strategies for 2022 & 2023

Today's traveler's journey is more fragmented than ever. With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Maintaining a holistic, cross-channel approach is essential and always is highly-recommended by our hotel management company.

Most Innovative Hotel Concepts & Ideas

Most Innovative Hotel Concepts & Ideas

Innovation has always held a central position in the hotel industry, fueled by the need to stay relevant and excite guests with new products and services to create unique guest experiences. To get inspired, we from XOTELS have put a list together for you consisting of hotels that truly embrace the concept of innovation and apply creative ways to deliver top-notch experiences to their guests. Enjoy our list of creative and innovative hotel concepts and get inspired!

How to Make your Hotel Stand Out, Post Covid-19 ?

How to Make your Hotel Stand Out, Post Covid-19 ?

Standing out from the crowd has always been a perpetual task demanding full attention of any hotelier, but has become even more apparent in the post Covid-19 era.

The countless marketing, sales, and operational tools available in the market have allowed hoteliers to gain quick returns in the past, but unfortunately mediocre strategies and cookie cutter approaches won't cut it anymore.

This brings us to the real question: ¨which hotel management actions will truly help us to differentiate ourselves from the rest of the hotel market and thrive in the post Covid-19 era.¨

How to Achieve 50% Direct Sales for Your Hotel (or more …)

How to Achieve 50% Direct Sales for Your Hotel (or more …)

A recent study by Walker predicts that the customer experience (CX) will overtake price and value as the most important unique selling proposition (USP) for customers by 2020. For hotels, it is therefore essential to focus on providing an exceptional guest experience. Read on to discover how you can improve your guest experience and increase hotel direct sales by 50% as a result.

Bleisure, a new Target Market for Hotels: the 5-Step Plan for Success

Bleisure, a new Target Market for Hotels: the 5-Step Plan for Success

Bleisure has become a booming customer segment for hotels. “Bleisure” is a portmanteau of the words business and leisure, and refers to corporate travellers which also add leisure activities into their stay. It is also known as “bizcation” or “workcation”. The typical question that guests are asked, “Are you traveling for business or leisure?” will likely soon require the third option of bleisure. Discover how to attract bleisure guests to your hotel in this brief 5-step guide for hotel operation, revenue management, and hotel marketing professionals.

5 Tips to Maximise Your Hotel Metasearch Advertising Revenue

5 Tips to Maximise Your Hotel Metasearch Advertising Revenue

Amsterdam has a problem with over-tourism: we all know that. With 3 Billion € revenue per year generated by travelers, you'd expect search volume for queries such as "Hotels in Amsterdam" to have skyrocketed over the years, wouldn't you? Well, get ready to be disappointed. What if I told you that traffic for such query has, instead, been plummeting, and its volume is now half of what it used to be back in 2014?

So how do you adjust you hotel marketing strategy?

Instagram Strategy for Hotels: How to Maximize Your Social Media Marketing

Instagram Strategy for Hotels: How to Maximize Your Marketing

Customers now take photos of everything at any moment of the day. This new trend is influencing how restaurants and hotels design their spaces. So, if you want to make your hotel more ‘instagrammable,’ as is the prevalent buzzword, and integrate a proven Instagram strategy for hotels, read on and follow our handy tips.

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