It's that time of the year again when searches for queries such as "Hotel Marketing Trends 2020" or "Year in Review" literally explode. It looks like, every December, we all transform into new-year-resolutions-freaks.
A recent study by Walker predicts that the customer experience (CX) will overtake price and value as the most important unique selling proposition (USP) for customers by 2020. For hotels, it is therefore essential to focus on providing an exceptional guest experience. Read on to discover how you can improve your guest experience and increase hotel direct sales by 50% as a result.
Bleisure has become a booming customer segment for hotels. “Bleisure” is a portmanteau of the words business and leisure, and refers to corporate travellers which also add leisure activities into their stay. It is also known as “bizcation” or “workcation”. The typical question that guests are asked, “Are you traveling for business or leisure?” will likely soon require the third option of bleisure. Discover how to attract bleisure guests to your hotel in this brief 5-step guide for hotel operation, revenue management, and hotel marketing professionals.
Amsterdam has a problem with over-tourism: we all know that. With 3 Billion € revenue per year generated by travelers, you'd expect search volume for queries such as "Hotels in Amsterdam" to have skyrocketed over the years, wouldn't you? Well, get ready to be disappointed. What if I told you that traffic for such query has, instead, been plummeting, and its volume is now half of what it used to be back in 2014?
So how do you adjust you hotel marketing strategy?
Customers now take photos of everything at any moment of the day. This new trend is influencing how restaurants and hotels design their spaces. So, if you want to make your hotel more ‘instagrammable,’ as is the prevalent buzzword, and integrate a proven Instagram strategy for hotels, read on and follow our handy tips.
Over the last few years there has been much discussion in the the world of hotel revenue management on managing GOPPAR and NREVPAR over only REVPAR. Understanding the cost of distribution is vital to the financial success of every hotel. For this we would need our systems to support us in registering and calculating such costs. Unfortunately many hotel Property Management Systems (PMS) have not yet evolved sufficiently in this area.
Going through industry news articles this last week I came across a hotel marketing video that blew me away. You should really see this one, as we nominate it to be the best hotel marketing video of 2017. Going through industry news articles this last week I came across a hotel marketing video that blew me away. You should really see this one, as we nominate it to be the best hotel marketing video of 2017.
As a hotel’s guest review score has a significant impact on the RevPAR performance of a hotel, we place great emphasis on online reputation management in our hotel revenue management strategies. As a little refresher, we asked our friends at TrustYou for some practical tips on how to tend to your hotel's profile online. Here the first in a series of articles on this topic.
In Part 1 of our hotel internet marketing plan we ended talking about brand protection to drive direct sales. Another method that can be used and is very effective is PPC advertising in search engines, also called SEM, or Search Engine Marketing.In Part 1 of our hotel internet marketing plan we ended talking about brand protection to drive direct sales. Another method that can be used and is very effective is PPC advertising in search engines, also called SEM, or Search Engine Marketing.
It is a balancing act for hoteliers between selling rooms through their own direct channels and using the help of third party websites, wholesalers and online travel agents (OTA's). Naturally, the best way would be to do everything ourselves. According to the motto ‘if you want something to be done good, do it yourself’. But as an independent hotel will it be enough to rely solely on your own revenue management and hotel marketing strategy. In practice however we often reach out for help and alternative distribution channels.
