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Hotel Marketing Plan: How to Drive Direct Sales

It is a balancing act for hoteliers between selling rooms through their own direct channels and using the help of third party websites, wholesalers and online travel agents (OTA's). Naturally, the best way would be to do everything ourselves. According to the motto ‘if you want something to be done good, do it yourself’. But as an independent hotel will it be enough to rely solely on your own revenue management and hotel marketing strategy. In practice however we often reach out for help and alternative distribution channels.

How to Create the Best Hotel Marketing Video

Best Hotel Marketing Video - Xotels BlogMany hotels and chains spend a large amounts on creating the perfect hotel video. Professional marketing agencies and movie creator / editor experts are involved to create the ultimate hotel marketing video. But do they hit it on the nail? Do they connect with their target audience? The video below will show you that with a bit of creativity and a sense of humor you can achieve a great hotel marketing impact ...

How to Improve your Hotel TripAdvisor Ranking and Guest Review Score on Google

How to Improve your Hotel's review score on TripAdvisor and Google?

The review score of your hotel is a key driver of your financial success. Guests score you of course on the level of service and product you provide. It is in essence a grade of the experience at your hotel.

There are some easy hotel marketing steps you can take though to improve the guest review score of your hotel. It is a game of putting the %s in your favor. Basically, in general, the more reviews you get, the better you rank.

eCommerce Giants entering into the Hotel Distribution Landscape

Amazon getting into Hotel DistributionIn case you missed it, Amazon, the biggest ecommerce website in the world, has entered into the hotel distribution game. They have recently started contracting hotels in the United States. Are we looking at a shake-up of the domination of the hotel distribution landscape by a few big global players?

Case Study in Hotel Marketing – How to Drive Direct Sales

Hotel Internet Marketing Case StudyI would like to share with you the hotel marketing success story of 3 of our hotels for which we have been working hard to push direct sales this year. The hotels are in completely different categories, demonstrating that if you work hard and have a focused strategy, you can generate a good level of direct sales, and divert business from OTA directly to your hotel website.

How to Avoid Negative Guest Reviews Online

Avoiding negative reviewsNo matter how much you are on top of your game, and how hard you try, sometimes things simply do not go as planned. No worries, it is natural that mistakes or mishaps happen from time to time.

 

The question is what are you doing about it? How are you handling the situation to avoid getting a negative review online. You need a good hotel reputation management plan to deal with such situations. Do you stick to just the basics or do take it to another level?

Throw your Hotel Loyalty Program out the Window

LoyaltyThat’s right, hotel loyalty programs are part of the past. Guest behavior changes, so should your loyalty scheme.

This should not come as news to you, it’s really been out on the streets for some time now. As returning guests are key to any hotel management structure, we'll have a look at current challenges and possible solutions.

Hotel Distribution in 2014: The Battle for Direct Sales!

Hotel Distribution in 2014 | Xotels BlogIt is time to ask ourselves the annual question, what’s new? How do we have to adjust our hotel distribution strategies to safeguard and enhance profitability? How can we enhance and expand our online presence, reach and exposure? It seems hoteliers are getting savvier and are more than ever ready to go to war and take what is theirs … Direct Sales Rules!

Are Peer 2 Peer Travel Websites Going Over The Top?

p2p travel - xotels blog

There have been many new online travel website initiatives launched over the last 2 years. Meta-search and social travel platforms are changing the hotel distribution landscape forever.

Especially websites like AirBnB have shaken up the travel market. However there are a few which might be taking the peer 2 peer travel concept a bit over the top ...

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