Hotel Revenue Management Glossary

Need to know what a hotel term means? Look it up in the Xotels Glossary. We explain definitions of terminology industry lingo from hotel revenue management, ecommerce, marketing and distribution.

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Term Definition
Galileo

What is the meaning / definition of Galileo in the hospitality industry?

Galileo is a Global Distribution System (GDS).
It refers to the reservation tool which travel agents use when making an air, hotel, car or other travel service booking.

GDS serves not only travel agents but also many different companies including airlines, ground handlers, hotels, railways, car rental companies, airports, cruise lines and ferry operators.

GBTA

What is the meaning / definition of GBTA in the hospitality industry?

GBTA stands for: Global Business Travel Association. It is the world’s leading business travel and meetings organization. Basically a Hub / Forum for Business Travel. It brings together leaders in the business travel industry to exchange information and ideas among members.

GDS Marketing

What is the meaning / definition of GDS Marketing in the hospitality industry?

We speak about GDS Marketing when a hotel is using a GDS system. It is considered to be one of the most efficient and cost-effective ways of reaching the travel agency audience to create awareness that will inform, position, and ultimately promote the hotel.

Geocoding

What is the meaning / definition of Geocoding in the hospitality industry?

Geocoding is the process of converting addresses into geographic coordinates (using degrees of latitude and longitude).

The defining of locations is useful for the places of interests (i.e. a Hotel) to be placed as points on a map, similar to putting pins on a paper map.

Global Distribution System - GDS

What is the meaning / definition of Global Distribution System or GDS in the hospitality industry?

GDS is an acronym: Global Distribution System. It is a large computer network and at the same time a reservation tool that passes hotel inventory and rates to travel agents and allows them to make bookings.

Golf Resort

What is the meaning / definition of Golf Resort in the hospitality industry?

Golf Resorts is a full service lodging facility, that cater specifically to the sport of golf, and provides access to a golf course. Golf Resorts typically offer golf packages that provide visitors with all greens, cart fees, range balls, accommodations and meals.

GOP - Gross Operating Profit

What is the meaning / definition of GOP in the hospitality industry?

GOP stands for: Gross Operating Profit

It is a KPI which refers to the Hotels profits after subtracting all of their operating expenses. It illustrates the level of operational profitability of a hotel.

GOPPAR

What is the meaning / definition of GOPPAR in the hospitality industry?

GOPPAR stands for: Gross Operating Profit Per Available Room

It is one of the most effective ways to look at your hotel´s performance and make adjustments that impact the best interests to achieve the hotel´s goals.

Group Displacement

What is the meaning / definition of Group Displacement in the hospitality industry?


Group bookings can help increase profits for hotels, but (perhaps surprisingly) not always! Sometimes reserving rooms for a group booking (and therefore making them unavailable for transient customers) can prove a mistake.

There might have been more profitability in refusing a group booking, even if it involved a group consisting of several people who wished to stay for several nights and even over the weekend.

Group Rate

What is the meaning / definition of Group Rate in the hospitality industry?

Hotels that frequently accept bookings from groups can offer reservations at a specially negotiated rate. This is called a Group Rate.

You might be wondering how many people (and therefore how many total rooms!) are involved for a booking to be categorised as a 'group booking'? Well, the answer is usually five rooms or more. It is quite rare that a hotel will accept a group booking, and therefore offer a reduced Group Rate, for less than five rooms.

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