What is the meaning / definition of FAM Trip in the hospitality industry?

The term FAM stands for Familiarisation. The Tours – commonly known as FAM Trips – are trips organised by travel providers (can be a Tour Operator, an Airline, a Hotel Chain, a Tourism Board or other DMOs representing a Destination, etc.) with the purpose of educating about their products &amp services and promoting them.

Usually it is dedicated to everyone who is involved in the selling and promoting process of this particular product/ property/ destination. It typically hosts travel agents and expedients, travel media (writers, journalists, bloggers) and other important players &amp partners.

Creating awareness and at the same time networking and building relationships are the main aims of a FAM Trip.

FAM´s are very important in the hospitality industry. Basically speaking if the travel agent knows and likes your property (and the location), he will book his clients into it. FAM´s are usually FOC (free of charge) or available at a discounted fee.

See also:

Synonyms

  • Farm Tour
  • Farm Trip