Hotel Branding & Positioning

We Create Unique Hotel brands & concepts

At the core of every successful hotel is a well thought positioning strategy and brand identity.

As part of our hotel concept development and roll-out services, Xotels will assist you with creating a strong corporate identity. We will align the unique selling points of your hotel concept with the DNA of your organization to build an effective branding strategy.

To develop a visual, emotional and communicative identity, which targets both your guests and employees, we don’t only consider the aesthetics of your hotel, but all the intangible features your brand is too.

Our Branding and Positioning Strategy will exist of the following elements.

  • Brand Definition
    • Naming
    • Visual identity + Llogo
    • Tagline / Pay-off
    • Market situation
    • Description
    • Brand Objectives / Projection
    • Business lines or sub-brands
    • Team description
  • Differentiation
    • Mission statement
    • Vision
    • Values
    • Social and environmental responsibility
    • Key selling points
  • Communication
    • Corporate image
    • Style
    • Typography

All these elements combined will form your hotel brand or corporate identity.

Xotels can assist you with this step as part of our full-service approach to hotel concept development and management. Below an overview of all our services in the hospitality industry:

Yes we can even run the hotel for you afterwards. We are a one-stop-shop for hotel investors, and people new into the hospitality industry.

More Info Contact Us

Our Clients

the Netherlands
Amsterdam, Utrecht, Maastricht, Groningen, Zeist, Lisse, ...
Belgium
Brussels, Brugge, Carleroi, Liege, Mechelen, Mons, Verviers, ...
France
Paris, Val dʼIsère , ...
United Kingdom
London, ...
Spain
Madrid, Barcelona, Mallorca, Ibiza, Valencia, Granada, San Sebastian, Santiago de Compostella, ...
Portugal
Lisbon, Porto, ...
Italy
Turin, Sicily, Biella , ...
Switzerland
Samedan, ...
Czech Republic
Prague, ..
Greece
Mykonos, ...
Georgia
Batumi, ...
Tanzania
Zanzibar

Netherlands

16 Hotels

Belgium

17 Hotels

France

4 Hotels

United Kingdom

7 Hotels

Spain

21 Hotels

Portugal

3 Hotels

Italy

2 Hotels

Switzerland

1 Hotel

Czech Republic

1 Hotel

Georgia

1 Hotel

Greece

1 Hotel
  • Netherlands

    16 Hotels
  • Belgium

    17 Hotels
  • France

    4 Hotels
  • United Kingdom

    7 Hotels
  • Spain

    21 Hotels
  • Portugal

    3 Hotels
  • Italy

    2 Hotels
  • Switzerland

    1 Hotel
  • Czech Republic

    1 Hotel
  • Georgia

    1 Hotel
  • Greece

    1 Hotel
  • Veturi
  • AlmaLusa Baixa/Chiado
  • Amistat Hostels
  • Bernina
  • Bunk Hotels
  • Casa Vaganto
  • Dhow Inn
  • Es Moli
  • Gallery Hostels
  • Grums
  • Hotel Avenue Lodge
  • Hotel Bowmann
  • Hotel de Londres y de Inglaterra
  • Hotel Elisabeth
  • Hygge Hotel
  • Ibiza Rocks Hotel
  • Kaboom
  • Kasteel Kerckebosch
  • LBG Hotels
  • Mabi
  • Makuti Zanzibar
  • Nest Hostels
  • Pantone
  • Qbic Amsterdam
  • Safestay
  • Saint Nicolas
  • Secret De Paris
  • Stadshotel Woerden
  • T Putje Bruges
  • The Anthony
  • The Dictionary
  • Toren
  • Townhouse Design Hotel
  • Yadoya Hotel
  • Zoku Amsterdam

Amsterdam - Bangkok - Barcelona - Brussels - Dubai - Jakarta - London - Miami - New York - Paris

Xotels Ltd., Zandvoortselaan 10, 2042 XA Zandvoort, The Netherlands
Chambers of Commerce, Haarlem - the Netherlands, Nr: 34 24 13 54

Our Partners: HotelScienz - Veturi Hotels - Vojo-Ventures

Aggregated Rating Score