Hotel Branding & Positioning
We Create Unique Hotel brands & concepts
At the core of every successful hotel is a well thought positioning strategy and brand identity.
As part of our hotel concept development and roll-out services, Xotels will assist you with creating a strong corporate identity. We will align the unique selling points of your hotel concept with the DNA of your organization to build an effective branding strategy.
To develop a visual, emotional and communicative identity, which targets both your guests and employees, we don’t only consider the aesthetics of your hotel, but all the intangible features your brand is too.
Our Branding and Positioning Strategy will exist of the following elements.
- Brand Definition
- Visual identity + Llogo
- Tagline / Pay-off
- Market situation
- Brand Objectives / Projection
- Business lines or sub-brands
- Team description
- Mission statement
- Social and environmental responsibility
- Key selling points
- Corporate image
All these elements combined will form your hotel brand or corporate identity.
Xotels can assist you with this step as part of our full-service approach to hotel concept development and management. Below an overview of all our services in the hospitality industry:
- Concept Development
- Design & Architecture
- Project Development Management
- Branding & Positioning
- Pre-Opening Management
- Operations & Asset Management
Yes we can even run the hotel for you afterwards. We are a one-stop-shop for hotel investors, and people new into the hospitality industry.