• Xotels Hotel Technology & Marketing

Hotel SEO - Search Engine Optimization

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Quality Traffic to Help Drive Direct Sales

Search Engine Optimization is a very effective way to attract traffic to your hotel website. Via SEO you will be able to generate more direct sales at your hotel at a cost much lower than OTA commissions.

As a marketing agency specialized in the hospitality industry Xotels has developped a series of best practices to move your hotel website into strong positions on search engines like Google and Bing. These platforms prefer to give our optimized hotel websites great rankings as they view our methodology as a partnership to provide the best search results to consumers.

With our website design methodology we also create a smart balance between usability and searchability, driving conversion to a maximum level.

Hotel SEO - Search Engine Optimization by Xotels

So, how will we make your hotel company website get a good SERP (search engine result page) position for relevant keyword searches? Below some key elements of our comprehensive strategic approach and hotel SEO services:

  • Keyword research and target selection
  • Meta-tag optimization
  • Image tagging
  • Navigation refinement
  • Content optimization
  • Landing page creation
  • Blog publication
  • Inbound link building
  • Social media content difusion
  • Google and Bing business lisitngs

We will develop a customized and firm seo marketing plan for your hotel website to drive a notable increase direct sales, targeting short, mid and long tail keywords. Providing hotels wilth quality traffic, our hotel marketing company delivers a more attractive ROI than you achieve paying commissions to an online travel agency.

Let us put your Hotel Website in Pole Position !


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Contact us

 NL +31 208 084 756
 UK +44 203 608 0381
 BE +32 280 86 345
 ES +34 934 614 801
 FR +33 184 884 082
 US +1 202 888 0150
Hotel Management Company

Hotel Management Company

Xotels on target


  • NL +31 208 084 756
  • UK +44 203 608 0381
  • BE +32 280 86 345
  • ES +34 934 614 801
  • FR +33 184 884 082
  • US +1 202 888 0150


  • info@xotels.com
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