Juan Zapata, Gerente of the Puerto Antilla Grand Hotel in Andalusia adds: ‘Our website sales have increased by 95% this year with the launch of our new website, www.puertoantilla.com. We have invested in our hotel website to increase direct sales, and the return on investment was merely a matter of months. Next step will be to add more languages and engage our customers with newsletters and special offers through well targeted campaigns.
‘To increase your RevPAR and GopPAR you need to work on your direct sales and thus invest in your hotel website. The objective here is not to decrease OTA production, but to increase overall bottom line of the hotel by adding more demand. If investment is done well ROI will be achieved within 6 months. Important is that you do not get blind-sighted by design. In the end the search engine optimization of the site is what will deliver the traffic. It is an indispensable part of the service.’ Patrick of Xotels.com finishes.