Remko West, co-founder and COO at Xotels, notes, ‘We take over the complexity of the yield plus distribution strategies and operations from the hotelier, so that he can focus on what he is good at; hospitality and service. Our formula of revenue management outsourcing has been very successful in both city and resort hotels. Overall we experienced a REVPAR growth of €11,39 in the first half of 2011, resulting in revenue per available room of €86,91. Take a look at some of the results of our hotels, the numbers don’t lie …’
- Pantone Hotel Brussels – 14% REVPAR increase
- Theater Hotel Brussels – 41% REVPAR increase
- Qbic Hotel Amsterdam WTC – 21% REVPAR increase
- Townhouse Hotel Maastricht – 34% REVPAR increase
- Hip Hotel St Martenslane – 22% REVPAR increase
- Hotel Es Moli, Deía Mallorca – 13% REVPAR increase
- Hotel de Londres San Sebastian – 8% REVPAR increase
The second half of 2011 looks even more promising. In our resort destinations we have already reached July’s revenue targets and outperformed 2010 results. For our city hotels, we are working actively on SEO to increase direct sales, especially during event dates with a high level of unconstrained demand’ Remko notes.
‘We are now looking at adding another property in Brussels and a resort in Crete, which will open early 2012. We are also in talks to incorporate some properties in the UK, and are exploring to expand into New York as well as other US markets. Our result oriented hotel management concept speaks a lot to independent hoteliers. Xotels’ guerrilla style yield strategies are economically a more effective solution than the outdated franchise model. We help owners and investors generate a better ROI, which will help finance the growth of their portfolio.’ Patrick ends.
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