Xotels adds Flagship Property to its Hotel Management Portfolio
Our international hotel management portfolio of outsourced marketing and distribution is growing steadily. Our ‘Rent a Revenue Manager’ program was launched only last year, and we already have 15 properties under contract. The recent addition of the Hotel de Londres y de Ingleterra, a 4 star hotel in San Sebastian Spain, is very exciting to us. It will be a leading flagship property for Xotels.
This luxury property has an amazing beach front location and offers sea view rooms overlook the renowned Bahía de La Concha of the Basque Country’s coastline. For this hotel we have taken over the revenue management strategies, online distribution and internet marketing.
We are currently planning our tactics to optimize the ARR (average room rate) for the summer period as well as building a 12 month demand calendar, which will allow is to drive up the REVPAR significantly.
Having carefully studied the results of the hotel from previous years, we have already uncovered some hidden revenue potential, which will have an important impact on the profit of the hotel. In the end the bottom line is what matters.
We are also working on redeveloping the hotels online positioning and will shortly launch a new hotel website design. A lot of time is invested on the search engine optimization by creating dedicated landing pages for unique keyword phrases and searches. And best of all, the city of San Sebastián Donostia, with its many tapas bars and plenty of popular events will allow us to create an interesting blog, in order to expand the online reach of the property.
The Hotel Londres will be undergoing a full renovation of the rooms and public areas in the next 2 years, of course maintaining its authentic image and character. Moreover will it be adding an additional floor of penthouse rooms that will features balconies with amazing sea views.
The owners and management of the property realize that this kind of investment needs to generate a proper ROI. The best way to do this is to unlock the potential of direct sales through the hotels own website and reservations office. They understand that a professional strategic approach in terms of revenue management, online distribution and internet marketing is fundamental.
Patrick Landman @ Xotels
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