The Signature Hotels and Resorts brand has been launched. This new first class hotel chain from the Middle East features its first luxury hotels in Jeddah and Madinah, Saudi Arabia.
Managed by The Hospitality Industry Solutions it has an aggressive expansion plan to its 5 star hotel portfolio in the Kingdom of Saudi Arabia. The initial plan is to open a hotel or and resort in every major destination of the Kingdom. Long term property goals include Dubai and Qatar.
‘For our online marketing and branding strategies we have turned to Xotels. With their broad experience in online distribution, revenue management and internet marketing, we found in them a partner that gave us a much broader strategy than any web agency can.’ comments Mr. Usama E. Maayeh, VP of Finance and Business Development.
Mr. Maayeh continues, ‘The result speaks for itself: www.thesignaturehotels.com. They have developed a hotel website design which reflects the luxury and first class image of The Signature Hotels and Resorts. It connects with our main target market from the Middle East, and will open the doors as well to market brand on an global level.’
‘We are very pleased with the result and look forward to the results. The next steps will be online marketing campaigns, search engine optimization and customer relationship management. Xotels has provided us with a total hotel marketing solution.’ Mr. Maayeh finishes.
As CEO and Founder of Xotels, Patrick Landman has made it his mission to turn independent hotels into local market leaders. With an extensive multidisciplinary background across the hospitality industry, he has held senior positions at Expedia, Hotels.com, eRevMax, and Ian Schrager Hotels. At the helm of Xotels, he uses his expertise and experience in revenue management, business development, ecommerce, distribution, and asset management, to drive results for independent boutique hotels, luxury eco-resorts, and innovative lodging concepts.