{"id":26081,"date":"2025-07-01T09:46:36","date_gmt":"2025-07-01T09:46:36","guid":{"rendered":"https:\/\/www.xotels.com\/?post_type=avada_portfolio&#038;p=26081"},"modified":"2025-09-15T08:24:14","modified_gmt":"2025-09-15T08:24:14","slug":"hotel-revenue-management-in-mallorca","status":"publish","type":"avada_portfolio","link":"https:\/\/www.xotels.com\/en\/case-studies\/hotel-revenue-management-in-mallorca","title":{"rendered":"Hotel Revenue Management Case Study in Mallorca"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-right:10px;--awb-padding-bottom:0px;--awb-padding-left:11px;--awb-padding-right-medium:0px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:0px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 95% ));--awb-border-style:solid;--awb-filter:opacity(93%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon icon-mkb-stats circle-no\" style=\"--awb-iconcolor:#64ce27;--awb-iconcolor-hover:var(--awb-custom_color_1);--awb-font-size:20px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:12px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:6px;--awb-margin-bottom:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:45px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">67%<\/h3><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:20px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:1.36;\">Direct Sales in 2024<\/h4><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 95% ));--awb-border-style:solid;--awb-filter:opacity(93%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon icon-mkb-connection circle-no\" style=\"--awb-iconcolor:#64ce27;--awb-iconcolor-hover:var(--awb-custom_color_1);--awb-font-size:20px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:12px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:6px;--awb-margin-bottom:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:45px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">11% &amp; 8%<\/h3><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:20px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:1.36;\">2 Consecutive Years of ADR Growth<\/h4><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 95% ));--awb-border-style:solid;--awb-filter:opacity(93%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon icon-mkb-group circle-no\" style=\"--awb-iconcolor:#64ce27;--awb-iconcolor-hover:var(--awb-custom_color_1);--awb-font-size:20px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:12px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:6px;--awb-margin-bottom:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:45px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">+20%<\/h3><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:20px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:1.36;\">Total Revenue Growth YOY<\/h4><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 95% ));--awb-border-style:solid;--awb-filter:opacity(93%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-4 fb-icon-element fontawesome-icon icon-ui-check circle-no\" style=\"--awb-iconcolor:#64ce27;--awb-iconcolor-hover:var(--awb-custom_color_1);--awb-font-size:20px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:12px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:6px;--awb-margin-bottom:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:45px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">7% &amp; 6.6%<\/h3><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:20px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:1.36;\">2 Consecutive Years of RevPAR Growth<\/h4><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-margin-top:45px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">The Challenge<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><p>Tucked away in one of Mallorca\u2019s most exclusive and picturesque villages, this seasonal property has no shortage of charm.<\/p>\n<p>But while its appeal is undeniable, demand is heavily concentrated in the summer high season \u2013 leaving the rest of the year quiet.<\/p>\n<p>This sharp seasonality brings both challenges and opportunities when it comes to revenue management.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:40px;--awb-padding-right-small:0px;--awb-padding-bottom-small:10px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">The Solution<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><p>To tackle the sharp seasonality and strengthen profitability, our <a href=\"https:\/\/www.xotels.com\/\">revenue management consultants<\/a> implemented a series of targeted revenue management actions uniquely tailored to the hotel:<\/p>\n<\/div><ul style=\"--awb-iconcolor:#64ce27;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Reducing\"><b>Reducing Tour Operator<\/b><\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><a href=\"#direct\"><b>Incentivising Direct Website Sales<br \/>\n<\/b><\/a><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><a href=\"#Oportunities\"><b>Maximising Room Type Opportunities<\/b><\/a><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><a href=\"#Third\"><b>Third-party sales closure<\/b><\/a><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><a href=\"#Market\"><b>Market Research &amp; Benchmarking<\/b><\/a><\/div><\/li><\/ul><div class=\"fusion-menu-anchor\" id=\"Reducing\"><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Reducing Tour Operator Reliance<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:left;\"><p>We reduced reliance on tour operators during peak season by <strong>automating allotment controls and closely monitoring pickup<\/strong>. This allowed us to black out high-demand dates and shift sales to shoulder periods where demand needed a boost.<\/p>\n<\/div><div class=\"fusion-menu-anchor\" id=\"Direct\"><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Incentivising Direct Website Sales<\/h3><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:left;\"><p>To drive more direct business, <strong>we incentivised repeat guests with exclusive website-only discounts<\/strong> and clearly communicated the benefits of booking direct over using OTAs.<\/p>\n<\/div><div class=\"fusion-menu-anchor\" id=\"Opportunities\"><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Maximising Room Type Opportunities<\/h3><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:left;\"><p>We tracked the performance of each room type individually, applying <strong>dynamic supplements or restrictions in line with real-time booking patterns<\/strong> to optimise yield.<\/p>\n<\/div><div class=\"fusion-menu-anchor\" id=\"Third\"><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Third-party sales closure<\/h3><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:left;\"><p>On key dates and for popular room categories, we closed availability on third-party channels to <strong>prioritise high-value direct bookings<\/strong>.<\/p>\n<\/div><div class=\"fusion-menu-anchor\" id=\"Market\"><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Market Research &amp; Benchmarking<\/h3><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:left;\"><p>Finally, we <strong>conducted detailed market research, benchmarking pricing against the competitive set<\/strong> and highlighting where the property could confidently push rates higher during the summer peak.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:20px;--awb-border-radius-top-right:20px;--awb-border-radius-bottom-right:20px;--awb-border-radius-bottom-left:20px;--awb-overflow:hidden;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-padding-top-small:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-background-color:#f9f9fb;--awb-background-image:linear-gradient(180deg, #f2f2f2 12%,#cccccc 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-padding-top-small:31px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:20px 20px 20px 20px;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:8.64%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:8.64%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:30px;--awb-spacing-left-medium:30px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:10px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-paragraph\" style=\"--awb-margin-top:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:16px;--awb-margin-left-small:0px;--awb-font-size:18px;\"><p class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:18;--minFontSize:18;line-height:var(--awb-typography4-line-height);\">\u201c<span style=\"font-size: 1em; background-color: rgba(0, 0, 0, 0);\">For seasonal properties, maximizing revenue every single day of the season is no easy feat. But with the right strategy, it\u2019s a challenge we know how to overcome at XOTELS.<\/span><span style=\"font-size: 1em; background-color: rgba(0, 0, 0, 0);\">\u201d<\/span><span style=\"font-size: 1em; background-color: rgba(0, 0, 0, 0);\"><br \/>\n<\/span><\/p><\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-max-width:60px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:50%;\"><img decoding=\"async\" width=\"300\" height=\"300\" title=\"management-team-xotels-remko-west-portrait-bw\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2020\/03\/management-team-xotels-remko-west-portrait-bw.jpg\" alt class=\"img-responsive wp-image-3686\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2020\/03\/management-team-xotels-remko-west-portrait-bw-200x200.jpg 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2020\/03\/management-team-xotels-remko-west-portrait-bw.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top:12px;--awb-margin-bottom:4px;--awb-margin-top-small:4px;--awb-margin-right-small:0px;--awb-margin-bottom-small:4px;--awb-margin-left-small:0px;--awb-margin-top-medium:4px;--awb-margin-bottom-medium:4px;\"><h6 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.5;\">Remko West<\/h6><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:14px;--awb-line-height:24px;--awb-margin-bottom:0px;\"><p><i>Co-founder XOTELS &amp; Revenue Expert<\/i><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-span-no fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-top:5%;--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_1);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));\" target=\"_self\" href=\"#contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Get a Consultation<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-top-small:20px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">The Result<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:left;\"><p><span style=\"font-weight: 400;\"><strong>Our strategy continues to deliver strong<\/strong>, measurable growth across every season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2024, total revenue rose by 20% year-over-year, driven by an 11% increase in ADR during the high season and a 7% boost in RevPAR. Direct bookings also grew to 67% of total sales, up 2 percentage points from the previous year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>So far in 2025, the positive trend continues<\/strong>. Revenue is up 13% season-to-date, with ADR increasing by 8% and RevPAR by 6.6% compared to the same period last year. While the direct booking share dipped slightly by 1%, overall performance shows solid and consistent improvement across all key metrics.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:18px;--awb-padding-top-small:20px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_5_6 5_6 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:83.3333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.304%;--awb-margin-bottom-large:38px;--awb-spacing-left-large:2.304%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:24px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-aspect-ratio: 100 \/ 55;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none has-aspect-ratio\" style=\"border-radius:20px;\"><img decoding=\"async\" width=\"1393\" height=\"929\" alt=\"Hotel revenue management case study Mallorca: A scenic hotel pool area surrounded by lounge chairs and umbrellas, set against a backdrop of impressive mountains in Mallorca, Spain.\" title=\"hotel-revenue-management-case-study-in-mallorca-spain-XOTELS\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/hotel-revenue-management-case-study-in-mallorca-spain-XOTELS.jpg\" class=\"img-responsive wp-image-26082 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/hotel-revenue-management-case-study-in-mallorca-spain-XOTELS-200x133.jpg 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/hotel-revenue-management-case-study-in-mallorca-spain-XOTELS-400x267.jpg 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/hotel-revenue-management-case-study-in-mallorca-spain-XOTELS-600x400.jpg 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/hotel-revenue-management-case-study-in-mallorca-spain-XOTELS-800x534.jpg 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/hotel-revenue-management-case-study-in-mallorca-spain-XOTELS-1200x800.jpg 1200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/hotel-revenue-management-case-study-in-mallorca-spain-XOTELS.jpg 1393w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:27px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:27;line-height:var(--awb-typography1-line-height);\"><strong>About the Hotel<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:left;\"><p>This market-leading boutique resort is nestled in one of the most renowned and exclusive villages in Mallorca, featuring 76 rooms and suites, a private beach, pool, restaurant, gym and large garden.<\/p>\n<p><span style=\"letter-spacing: 0.24px; background-color: rgba(0, 0, 0, 0);\"><b>Impressed? And also want to turn your hotel into a market leader? Get in touch with us today to find out what our <a href=\"\/\"><u>revenue management consulting<\/u><\/a> services can do for your property.<\/b><\/span><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-2 fusion-button-span-no fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_1);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));\" target=\"_self\" href=\"#contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Get a Consultation<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<h3 style=\"font-size:54px; line-height:1.14em; font-weight: 700; margin: 0 0 0 ;\">+67%<\/h3>\n<p>Direct Sales in 2024<\/p>\n","protected":false},"author":3,"featured_media":26087,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[383],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-26081","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-revenue"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel Revenue Management Case Study in Mallorca, Spain | XOTELS<\/title>\n<meta name=\"description\" content=\"Proven strategies for revenue growth. 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