{"id":22451,"date":"2020-04-07T09:38:21","date_gmt":"2020-04-07T09:38:21","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/arg-average-rate-per-guest\/"},"modified":"2024-12-23T09:22:12","modified_gmt":"2024-12-23T09:22:12","slug":"average-rate-per-guest","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/average-rate-per-guest","title":{"rendered":"ARG &#8211; Average Rate per Guest"},"content":{"rendered":"<p>What is the meaning \/ definition of Average Rate per Guest in the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality-industry\">hospitality industry<\/a>?<\/p>\n<p>ARG stands for: Average Rate per Guest<\/p>\n<p>Total room revenue divided by the number of guests.<\/p>\n<p>As hotels often have double rooms, triple, quadruple or even more occupancies per room, this ratio allows an insight into exactly what rate is payed on average. Knowing the average rate per guest can help hotels compare the different rates customers pay with the average. Too much dispersion in a <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hotel<\/a> may cause some customers to feel as if they have been overcharged, if some customers were able to purchase rooms at much lower rates than average.<\/p>\n<p><strong>How to calculate the Average Rate per Guest (ARG)? <\/strong><\/p>\n<p>Formula: Average Rate per Guest = Total Room Revenue \/ Total Number of Guests<\/p>\n<p><strong>See Also:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/arr-average-room-rate\">ARR \u2013 Average Room Rate<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/average-bed-rate\">ABR \u2013 Average Bed Rate<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the meaning \/ definition of Average Rate per  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,9],"tags":[],"class_list":["post-22451","post","type-post","status-publish","format-standard","hentry","category-a","category-glossary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ARG - Average Rate per Guest Definition \/ Meaning - Xotels<\/title>\n<meta name=\"description\" content=\"Definition: ARG (Average Rate per Guest) = Total Room Revenue divided by the number of guests.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/glossary\/average-rate-per-guest\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARG - Average Rate per Guest Definition \/ Meaning - Xotels\" \/>\n<meta property=\"og:description\" content=\"Definition: ARG (Average Rate per Guest) = Total Room Revenue divided by the number of guests.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/en\/glossary\/average-rate-per-guest\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T09:38:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T09:22:12+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/average-rate-per-guest#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/average-rate-per-guest\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"ARG &#8211; 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