{"id":22455,"date":"2020-04-07T09:47:28","date_gmt":"2020-04-07T09:47:28","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/atr-average-treatment-rate\/"},"modified":"2024-12-23T09:22:12","modified_gmt":"2024-12-23T09:22:12","slug":"atr-average-treatment-rate","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/atr-average-treatment-rate","title":{"rendered":"ATR &#8211; Average Treatment Rate"},"content":{"rendered":"<p>What is the meaning \/ definition of ATR in the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality-industry\">hospitality industry<\/a>?<\/p>\n<p>ATR stands for: Average Treatment Rate<\/p>\n<p>This ATR formula is mainly used for Spa Operations (either independently or within a <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hotel<\/a>). It calculates the average rate and it is varied on different treatment packages as well as on the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/demand\">demand<\/a> \/ <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/occupancy-rate\">occupancy<\/a> of the spa <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/booking\">booking<\/a> rate.<\/p>\n<p style=\"text-align: left;\">How to calculate ATR?<\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>ATR Formula<\/strong>= Total Treatment Revenue \/ Total Treatments Sold<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Calculation:<\/p>\n<ul>\n<li style=\"text-align: left;\">\u20ac 12.500 \/ 200 = \u20ac 62,50<\/li>\n<\/ul>\n<p>Average Treatment Rate is an effective indicator for a hotel spa operation to analyze and apply <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/dynamic-pricing\">dynamic pricing<\/a>.<\/p>\n<p><strong>See Also:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/revpath\">REVPATH<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/srevpor\">SREVPOR<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/sur-spa-utilization-ratio\">SUR<\/a><\/li>\n<\/ul>\n<p><strong>Synonyms<\/strong><\/p>\n<ul>\n<li>ATR<\/li>\n<li>Average Treatment Rate<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the meaning \/ definition of ATR in the  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,9],"tags":[],"class_list":["post-22455","post","type-post","status-publish","format-standard","hentry","category-a","category-glossary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ATR - Average Treatment Rate Definition \/ Meaning - Xotels<\/title>\n<meta name=\"description\" content=\"Definition: Average Treatment Rate (ATR) is mainly used for Spa Operations calculating the average rate, treatment packages and demand\/occupancy of the spa booking rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/glossary\/atr-average-treatment-rate\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ATR - Average Treatment Rate Definition \/ Meaning - Xotels\" \/>\n<meta property=\"og:description\" content=\"Definition: Average Treatment Rate (ATR) is mainly used for Spa Operations calculating the average rate, treatment packages and demand\/occupancy of the spa booking rate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/en\/glossary\/atr-average-treatment-rate\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T09:47:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T09:22:12+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/atr-average-treatment-rate#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/atr-average-treatment-rate\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"ATR &#8211; 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