{"id":22498,"date":"2020-04-08T08:39:32","date_gmt":"2020-04-08T08:39:32","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/consortia\/"},"modified":"2024-12-23T09:22:07","modified_gmt":"2024-12-23T09:22:07","slug":"consortia","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/consortia","title":{"rendered":"Consortia"},"content":{"rendered":"<p>What is the meaning \/ definition of Consortia in the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality-industry\">hospitality industry<\/a>?<\/p>\n<p>Consortia are Associations or Marketing organizations which link together small to medium sized independent travel agencies to leverage purchasing power and marketing opportunities. Examples of Consortia are American Express, Carlson Wagonlit, BCD Travel or HRG.<\/p>\n<p>The consortia rate is negotiated between the hotels and travel agencies and is only available to contracted consortia.<\/p>\n<p>The advantages for a <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">Hotel<\/a> working with Consortia are:<\/p>\n<ul>\n<li>Greater <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/booking\">booking<\/a> potential: travel agents first look at participating hotels when selecting the right <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/property\">property<\/a> for their clients<\/li>\n<li>High-yield business: travel agents generally make higher <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/adr-average-daily-rate\">average daily rate<\/a> (<a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/adr-average-daily-rate\">ADR<\/a>) bookings<\/li>\n<li>Increased bookability: greater exposure in the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/gds-global-distribution-system\">GDS<\/a> by being able to use the Consortia\u2019s <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/negotiated-rate\">negotiated rate<\/a> code<\/li>\n<li>Increased visibility: additional exposure in agency marketing collaterals, databases, communications, etc. promoting the Consortia\u2019s hotel programme<\/li>\n<\/ul>\n<p>See also:<\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/distribution-strategy\">Distribution Strategy<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/channel-management\">Channel Management<\/a><\/li>\n<\/ul>\n<p><strong>Synonyms<\/strong><\/p>\n<ul>\n<li>Consortia<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the meaning \/ definition of Consortia in the  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,9],"tags":[],"class_list":["post-22498","post","type-post","status-publish","format-standard","hentry","category-c","category-glossary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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