{"id":22514,"date":"2020-04-08T09:18:36","date_gmt":"2020-04-08T09:18:36","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/demand-generators\/"},"modified":"2024-12-23T09:22:05","modified_gmt":"2024-12-23T09:22:05","slug":"demand-generators","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/demand-generators","title":{"rendered":"Demand Generators"},"content":{"rendered":"<p>What is the meaning \/ definition of Demand Generators in the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality-industry\">hospitality industry<\/a>?<\/p>\n<p>In <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality\">hospitality<\/a>, meeting <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/demand\">demand<\/a> for goods and services is not only about meeting customers\u2019 needs, whenever required; sometimes, a <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hotel<\/a> or other type of hospitality business can create demand.<\/p>\n<p>The best way to do this is by using Demand Generators.<\/p>\n<p>Yes, it sounds quite self-explanatory, doesn\u2019t it! But let\u2019s consider this in more detail\u2026<\/p>\n<p>Demand can be increased by hotels (or, in fact, decreased during busy group <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/booking\">booking<\/a> periods or when refurbishing, for example), depending upon when they need or want to do this. They don\u2019t have to sit and wait to see what customers will do (and therefore are at the mercy of consumer behaviour all the time). No. There is another way. A better way. And that is Demand Generation. When there is not sufficient demand to reach a good revenue result or <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/occupancy-rate\">occupancy<\/a> the hotel can take action to generate more demand (shift demand to his hotel).<\/p>\n<p>Examples of demand drivers are:<\/p>\n<ul>\n<li>promotions (think via <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/flash-sales\">flash sales<\/a> websites)<\/li>\n<li>packages (sold directly via the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">h<\/a>o<a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">tel<\/a>, <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/ota\">ota<\/a> or other <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/channels\">channels<\/a>)<\/li>\n<li>discounts (<a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/stay\">stay<\/a> 4 pay 3, stay 2 20% off)<\/li>\n<\/ul>\n<p>Let\u2019s look at this example:<\/p>\n<p>A hotel in Portugal\u2019s Algarve region does not have many bookings in the pre and after season, outside the main summer peak demand periods. So, the hotel management must find a way to attract customers during those times. The best thing they can do is create a Demand Generator, such as offering a reduced price deal, with lots of additional offers built into it.<\/p>\n<p>\u2018Half-price rooms, with free breakfast!\u2019 Now, that would be difficult to resist!<\/p>\n<p>To make this even more appealing, the hotel could put a time limit on the offer: \u2018This package is only available for the next fourteen days.\u2019 This would encourage potential customers to book quickly, for fear of missing out on the promotion.<\/p>\n<p>Psychology can also be used in Demand Generation by offering an Exclusive Package. That\u2019s right; you don\u2019t just have to cut prices to grow demand! Sometimes, by making people feel that they could become a member of a prestigious \u2018elite club\u2019 by joining other people on an exclusive holiday, that can result in increased (higher priced) bookings for a hotel, too.<\/p>\n<p><strong>See Also:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/demand-based-pricing\">Demand Based Pricing<\/a><\/li>\n<\/ul>\n<p><strong>Synonyms<\/strong><\/p>\n<ul>\n<li>Demand Generators<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the meaning \/ definition of Demand Generators in  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,9],"tags":[],"class_list":["post-22514","post","type-post","status-publish","format-standard","hentry","category-d","category-glossary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demand Generators Definition \/ Meaning - Xotels<\/title>\n<meta name=\"description\" content=\"Definition: When there is not sufficient demand to reach a good revenue result or occupancy the hotel can take action to generate more demand (shift demand to his hotel).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/glossary\/demand-generators\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demand Generators Definition \/ Meaning - Xotels\" \/>\n<meta property=\"og:description\" content=\"Definition: When there is not sufficient demand to reach a good revenue result or occupancy the hotel can take action to generate more demand (shift demand to his hotel).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/en\/glossary\/demand-generators\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T09:18:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T09:22:05+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/demand-generators#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/demand-generators\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Demand Generators\",\"datePublished\":\"2020-04-08T09:18:36+00:00\",\"dateModified\":\"2024-12-23T09:22:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/demand-generators\"},\"wordCount\":389,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\"},\"articleSection\":[\"D\",\"Hotel Terminology &amp; 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