{"id":22518,"date":"2020-04-08T09:24:37","date_gmt":"2020-04-08T09:24:37","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/direct-channels\/"},"modified":"2024-12-23T09:22:05","modified_gmt":"2024-12-23T09:22:05","slug":"direct-channels","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/direct-channels","title":{"rendered":"Direct Channels"},"content":{"rendered":"<p>What is the meaning \/ definition of Direct Channels?<\/p>\n<p>The term Direct Channels refers to the revenue generated in a specific distribution channel of the Direct\u00a0<a href=\"\/en\/glossary\/market-segments\" target=\"_blank\" rel=\"noopener noreferrer\">Hotel Market Segment<\/a>\u00a0\u2013 such as through the phone, email, Live chat, Messaging services or the official\u00a0<a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hotel<\/a> website. Driving sales from Direct <a href=\"\/en\/glossary\/channels\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.xotels.com\/en\/glossary\/channels&amp;source=gmail&amp;ust=1578151515942000&amp;usg=AFQjCNEpP6F4Mb7lPrTTEfJALyoztC_-4A\">Channels<\/a> is essential for anyone in <a href=\"\/en\/glossary\/hotel-management\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.xotels.com\/en\/glossary\/hotel-management&amp;source=gmail&amp;ust=1578151515942000&amp;usg=AFQjCNGXijv0jQy9klz0XU57UUhJZnJ89w\">hotel\u00a0management<\/a>\u00a0to cut down on commissions from other channels, such as <a href=\"\/en\/glossary\/ota\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.xotels.com\/en\/glossary\/ota&amp;source=gmail&amp;ust=1578151515942000&amp;usg=AFQjCNFOkbhAiiQ6ZP_w78toZfh1NEO7OQ\">OTAs<\/a>, and increase profit of a <a href=\"\/en\/glossary\/property\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.xotels.com\/en\/glossary\/property&amp;source=gmail&amp;ust=1578151515942000&amp;usg=AFQjCNEp8O9Xe8j8LZjlsBC15kPRQ0ctrQ\">property<\/a>.<\/p>\n<p>Understanding your direct channels is essential in an effort to reach the full revenue potential of your hotel.<\/p>\n<p>Keeping track of channels is important in order to maximise marketing and revenue. For example, if you know that your official website\u00b4s sales are lagging,<\/p>\n<p>you may want to focus on that, giving the design and performance of your website a critical review. In this way, you can be aware of the fact that investment into increasing <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/direct-sales\">direct sales<\/a> is necessary\u00a0and actions need to be taken to get back on track.<\/p>\n<p>Managing the Channels is commonly known as <a href=\"\/en\/glossary\/channel-management\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.xotels.com\/en\/glossary\/channel-management&amp;source=gmail&amp;ust=1578151515942000&amp;usg=AFQjCNEY-1LX1SohtZBZpX6qnGoSgHVlSA\">Channel Management<\/a> and refers to the employed distribution policy of a hotel. It is an important tool in <a href=\"\/en\/glossary\/revenue-management\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.xotels.com\/en\/glossary\/revenue-management&amp;source=gmail&amp;ust=1578151515942000&amp;usg=AFQjCNHxb0cQlFp6U1nJfFd8ykhPaP-K3Q\">Revenue Management<\/a>\u00a0and your <a href=\"\/en\/glossary\/distribution-strategy\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.xotels.com\/en\/glossary\/distribution-strategy&amp;source=gmail&amp;ust=1578151515942000&amp;usg=AFQjCNFg8KgaklFGo_SpNc-rfLsoqLmwOw\">Distribution Strategy<\/a><\/p>\n<p><strong>Read Also our Blog Post About <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/direct-sales\">Direct Sales<\/a>:<\/strong><\/p>\n<ul>\n<li><a href=\"\/en\/marketing\/how-to-achieve-50-direct-sales-for-your-hotel\" target=\"_blank\" rel=\"noopener noreferrer\">How to Achieve 50% Direct Sales for Your Hotel (or more \u2026)<\/a><\/li>\n<\/ul>\n<p><strong>See also:<\/strong><\/p>\n<ul>\n<li><a title=\"Direct Sales Definition Glossary Xotels\" href=\"\/en\/glossary\/direct-sales\" target=\"_blank\" rel=\"noopener noreferrer\">Direct\u00a0Sales<\/a><\/li>\n<li><a title=\"Market Segmentation Definition Xotels Glossary\" href=\"\/en\/glossary\/market-segments\" target=\"_blank\" rel=\"noopener noreferrer\">Market Segmentation<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the meaning \/ definition of Direct Channels? The  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,9],"tags":[],"class_list":["post-22518","post","type-post","status-publish","format-standard","hentry","category-d","category-glossary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direct Channels Definition \/ Meaning - Xotels<\/title>\n<meta name=\"description\" content=\"Definition: The term Direct Channels refers to the revenue generated in a specific distribution channel of the Direct\u00a0Hotel Market Segments such as through the phone, email, Live chat, Messaging services or the official\u00a0hotel website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/glossary\/direct-channels\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct Channels Definition \/ Meaning - Xotels\" \/>\n<meta property=\"og:description\" content=\"Definition: The term Direct Channels refers to the revenue generated in a specific distribution channel of the Direct\u00a0Hotel Market Segments such as through the phone, email, Live chat, Messaging services or the official\u00a0hotel website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/en\/glossary\/direct-channels\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T09:24:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T09:22:05+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/direct-channels#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/direct-channels\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Direct Channels\",\"datePublished\":\"2020-04-08T09:24:37+00:00\",\"dateModified\":\"2024-12-23T09:22:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/direct-channels\"},\"wordCount\":220,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\"},\"articleSection\":[\"D\",\"Hotel Terminology &amp; 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