{"id":22523,"date":"2020-04-08T09:43:30","date_gmt":"2020-04-08T09:43:30","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/distribution-strategy\/"},"modified":"2024-12-23T09:22:04","modified_gmt":"2024-12-23T09:22:04","slug":"distribution-strategy","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/distribution-strategy","title":{"rendered":"Distribution Strategy"},"content":{"rendered":"<p>What is the meaning \/ definition of Distribution Strategy in the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality-industry\">hospitality industry<\/a>?<\/p>\n<p><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/distribution-strategy\">Distribution Strategy<\/a> determines when and through which <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/channels\">channels<\/a> to sell hotel rooms based upon an analysis of the costs of acquisition of the individual channel.<\/p>\n<p>All of the costs of acquisition of each individual channel will be considered and calculated before the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hotel<\/a> finalizes the list of channel distribution they will be using.<br \/>\nBy using the right channel of distribution and driving business to more cost-efficient channels during high <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/demand\">demand<\/a> periods hotels can maximise their profitability.<\/p>\n<p>There is wide range of channels a hotel can sell its rooms through. The main ones which should be considered are Global Distributions Systems (<a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/gds-global-distribution-system\">GDS<\/a>) and <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/consortia\">Consortia<\/a>, Travel Agents and Tour Operators, <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/ota\">OTAs<\/a>, DMCs, Tourist Offices &amp; Convention Bureaus. Not to forget Sales Representatives and of course the own (optimised) Hotel Website.<\/p>\n<p><strong>See also:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/channel-management\">Channel Management<\/a><\/li>\n<\/ul>\n<p><strong>Synonyms<\/strong><\/p>\n<ul>\n<li>Distribution Strategy<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the meaning \/ definition of Distribution Strategy in  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,9],"tags":[],"class_list":["post-22523","post","type-post","status-publish","format-standard","hentry","category-d","category-glossary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Distribution Strategy Definition \/ Meaning - Xotels<\/title>\n<meta name=\"description\" content=\"Definition: Distribution Strategy determines when and through which channels to sell hotel rooms based upon an analysis of the costs of acquisition of the individual channel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/glossary\/distribution-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Distribution Strategy Definition \/ Meaning - Xotels\" \/>\n<meta property=\"og:description\" content=\"Definition: Distribution Strategy determines when and through which channels to sell hotel rooms based upon an analysis of the costs of acquisition of the individual channel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/en\/glossary\/distribution-strategy\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T09:43:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T09:22:04+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/distribution-strategy#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/distribution-strategy\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Distribution Strategy\",\"datePublished\":\"2020-04-08T09:43:30+00:00\",\"dateModified\":\"2024-12-23T09:22:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/distribution-strategy\"},\"wordCount\":149,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\"},\"articleSection\":[\"D\",\"Hotel Terminology &amp; 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