{"id":22538,"date":"2020-04-08T10:13:19","date_gmt":"2020-04-08T10:13:19","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/fair-market-share\/"},"modified":"2024-12-23T09:22:03","modified_gmt":"2024-12-23T09:22:03","slug":"fair-market-share","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/fair-market-share","title":{"rendered":"Fair Market Share"},"content":{"rendered":"<p>What is the meaning\/definition of Fair Market Share in the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality-industry\">hospitality industry<\/a>?<\/p>\n<p>Fair Market Share is an indication that a hotel\u2019s overall performance stacks up against its immediate competitors.<\/p>\n<p>A <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hotel<\/a> within a <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/compset-competitive-set\">competitive set<\/a> can work out if it\u2019s getting its Fair Market Share through a simple calculation:<\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/fair-market-share\">Fa<\/a>i<a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/fair-market-share\">r Market Share<\/a> = Total number of rooms at the hotel \/ Total number of rooms in the comp set<\/li>\n<\/ul>\n<p>However large or small the comp set, a hotel trying to make itself more competitive can use a Fair Market Share tool to compare its individual percentage to their comp set.<\/p>\n<p>During peak times, a hotel can gather important info about the performance of the other hotels in their comp set. Then, using a Fair Market Share tool, it can discover how it compared to other hotels during those busy times. This can help when planning ahead. There are several ways to measure your fair market share.<\/p>\n<p>Here you can find examples: <a title=\"Market Penetration Index\" href=\"\/en\/revenue-management\/revenue-management-book\/market-penetration-index\">Market Penetration Index<\/a><\/p>\n<p><strong>See also:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index\">MPI<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/ari-average-rate-index\">ARI<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/rgi-revenue-generation-index\">RGI<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel-market-intelligence\">Hotel Market Intelligence<\/a><\/li>\n<\/ul>\n<p><strong>Synonyms<\/strong><\/p>\n<ul>\n<li>Fair Market Share<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the meaning\/definition of Fair Market Share in the  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,9],"tags":[],"class_list":["post-22538","post","type-post","status-publish","format-standard","hentry","category-f","category-glossary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fair Market Share Definition \/ Meaning - Xotels<\/title>\n<meta name=\"description\" content=\"Definition: Fair Market Share is an indication that a hotel\u2019s overall performance stacks up against its immediate competitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/glossary\/fair-market-share\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fair Market Share Definition \/ Meaning - Xotels\" \/>\n<meta property=\"og:description\" content=\"Definition: Fair Market Share is an indication that a hotel\u2019s overall performance stacks up against its immediate competitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/en\/glossary\/fair-market-share\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T10:13:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T09:22:03+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/fair-market-share#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/fair-market-share\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Fair Market Share\",\"datePublished\":\"2020-04-08T10:13:19+00:00\",\"dateModified\":\"2024-12-23T09:22:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/fair-market-share\"},\"wordCount\":180,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\"},\"articleSection\":[\"F\",\"Hotel Terminology &amp; 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